• Penney Reaches Out To The Right

    The Plano, Tex.-based chain says the effort is called JCP Cares, and will ask customers to round their purchases up to the nearest dollar and donate the difference to a new cause each month. For July, Penney says it will also donate $1 million to the USO. ...Read the whole story

  • Q2's Best TV Ads: CPGs, Restaurants Dominate

    CPGs and restaurants had six of the top-10 best-performing TV ad spots during 2012's second quarter, according to Ace Metrix. The top-10 list was led by Samsung's "For Your Big Life" ad, for its French Door refrigerator, with an Ace Score of 697. ...Read the whole story

  • Automakers Have Reasons To Light Sparklers

    Big fireworks are in order for the U.S. auto business, with June giving almost everyone something to party about. Hyundai posted an all-time June sales record of 63,813 units, up 8% over last year, which was also a record. ...Read the whole story

  • Nathan's Olympics (Of Eating) Comes To Coney

    "I just got back from Istanbul, where we are planning to develop a Nathan's, and the first thing people wanted to talk about was the contest," says Wayne Norbitz, president and COO of Jericho, N.Y.- based Nathan's, which has about 268 stores. ...Read the whole story

  • AICPA: Brand Value Often Unmeasured

    According to a survey of nearly 300 CEOs by the American Institute of CPAs and the Chartered Institute of Management Accountants, 75% agreed they needed to put a greater emphasis in demonstrating the non-financial value. ...Read the whole story

  • BBVA Compass Assists Wildfire Victims

    BBVA Compass is donating money and launching programs to help victims of the Colorado wildfire, including limited-time offers such as special loan and payment deferral programs, in FEMA-designated disaster counties. ...Read the whole story

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