Made In America: A Postmodern Dadaist's New Mantra by Thom Forbes

The operative modifier in stories following up on the Wall Street Journal's beat yesterday that Alex Bogusky is "returning to the advertising industry after a two-year absence" is the phrase "kinda, sorta." As the WSJ's Suzanne Vranica reports, the former creative director and partner at Crispin Porter + Bogusky will only be spending half his toiling day doing whatever it is that "creative gurus" do at Made Movement LLC, the five-month-old agency that only handles brands made in the US of A. ...Read the whole story

  • automotive Chevrolet Volt Re-Charges At Recyclebank by Karl Greenberg

    People earn points on Recyclebank by taking an actionable pledge, like pledging to drive a hybrid, to carpool or decelerate slowly. Recyclebank and Chevy can then calculate the impact these pledges are having on the environment. ...Read the whole story

  • beverages Millennials Driving Alcoholic Beverage Trends by Karlene Lukovitz

    Millennials are already driving key trends in the alcoholic beverages sector, and their influence will continue as all in this demographic cohort come of legal drinking age by 2018, according to a new Trends in Adult Beverage Report. ...Read the whole story

  • retail Q&A: For Retailers, Smartphones Rewrite Email Rules by Sarah Mahoney

    For the Fourth of July holiday, for example, 57% of major retailers sent at least one promotional email this year, versus just 34% a year ago. Chad White, research director at Responsys, which tracks the email activity of large retailers, fills us in on the shifts. ...Read the whole story

  • book review 'Sexy Little Numbers' And 'Pinfluence' by Sarah Mahoney

    Metrics are like the weather: A generic thing to complain about, and as safe a subject as when to order in lunch. That's why the premise of "Sexy Little Numbers: How to grow your business using the data you already have" is so appealing. ...Read the whole story

  • automotive Chevrolet Takes 'Risky' Out Of Business by Karl Greenberg

    Chevy Confidence covers all the 2012 or 2013 model-year vehicles. In essence, customers can return vehicles bought during the program, with less than 4,000 miles driven and no damage, 30 to 60 days from the purchase date. ...Read the whole story

  • travel Expedia Campaign Features Real Experiences by Tanya Irwin

    Travel planning Web site Expedia is launching a brand campaign that features user-generated content, both photos and videos. Vic Walia, senior director of brand marketing at Expedia, tells "Marketing Daily" that changing the tagline was a natural extension of the rebranding effort. ...Read the whole story

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