The operative modifier in stories following up on the Wall Street Journal's beat yesterday that Alex Bogusky is "returning to the advertising industry after a two-year absence" is the phrase "kinda, sorta." As the WSJ's Suzanne Vranica reports, the former creative director and partner at Crispin Porter + Bogusky will only be spending half his toiling day doing whatever it is that "creative gurus" do at Made Movement LLC, the five-month-old agency that only handles brands made in the US of A. ...
People earn points on Recyclebank by taking an actionable pledge, like pledging to drive a hybrid, to carpool or decelerate slowly. Recyclebank and Chevy ... Read the whole story
Millennials are already driving key trends in the alcoholic beverages sector, and their influence will continue as all in this demographic cohort come of ... Read the whole story
For the Fourth of July holiday, for example, 57% of major retailers sent at least one promotional email this year, versus just 34% a ... Read the whole story
Metrics are like the weather: A generic thing to complain about, and as safe a subject as when to order in lunch. That's why ... Read the whole story
Chevy Confidence covers all the 2012 or 2013 model-year vehicles. In essence, customers can return vehicles bought during the program, with less than 4,000 ... Read the whole story
Travel planning Web site Expedia is launching a brand campaign that features user-generated content, both photos and videos. Vic Walia, senior director of brand ... Read the whole story