Wednesday, July 11, 2012
  • Chevrolet Volt Re-Charges At Recyclebank

    People earn points on Recyclebank by taking an actionable pledge, like pledging to drive a hybrid, to carpool or decelerate slowly. Recyclebank and Chevy can then calculate the impact these pledges are having on the environment. ...Read the whole story

  • Millennials Driving Alcoholic Beverage Trends

    Millennials are already driving key trends in the alcoholic beverages sector, and their influence will continue as all in this demographic cohort come of legal drinking age by 2018, according to a new Trends in Adult Beverage Report. ...Read the whole story

  • Q&A: For Retailers, Smartphones Rewrite Email Rules

    For the Fourth of July holiday, for example, 57% of major retailers sent at least one promotional email this year, versus just 34% a year ago. Chad White, research director at Responsys, which tracks the email activity of large retailers, fills us in on the shifts. ...Read the whole story

  • 'Sexy Little Numbers' And 'Pinfluence'

    Metrics are like the weather: A generic thing to complain about, and as safe a subject as when to order in lunch. That's why the premise of "Sexy Little Numbers: How to grow your business using the data you already have" is so appealing. ...Read the whole story

  • Chevrolet Takes 'Risky' Out Of Business

    Chevy Confidence covers all the 2012 or 2013 model-year vehicles. In essence, customers can return vehicles bought during the program, with less than 4,000 miles driven and no damage, 30 to 60 days from the purchase date. ...Read the whole story

  • Expedia Campaign Features Real Experiences

    Travel planning Web site Expedia is launching a brand campaign that features user-generated content, both photos and videos. Vic Walia, senior director of brand marketing at Expedia, tells "Marketing Daily" that changing the tagline was a natural extension of the rebranding effort. ...Read the whole story

  • Nike Taps Larry Miller As Jordan Brand President

    Nike says it is appointing Larry Miller, most recently president of the Portland Trail Blazers, as president of the Jordan Brand. The Beaverton, Ore.-based company says Miller replaces Keith Houlemard, who becomes general manager of Nike's future worldwide Olympic efforts. Miller reports to Trevor Edwards, VP/global brand and category management for Nike. Miller was president of the Jordan Brand from 1999 to 2006, and before that, was VP/general manager of Nike basketball. ...Read the whole story

  • Autolite: 'Get More Motor Out of Your Motor'

    Spark plug maker Autolite, a division of Fram, has launched a new campaign via Dallas independent The Richards Group. The campaign, "Get More Motor Out of Your Motor," uses literal imagery to show how the products make your motor larger than life. Think back (if you are old enough, and if you aren't just tap into the collective conciousness) to those collectible cards in which gremlins drive hopped-up muscle cars with engines that are as big as the cars. There stickshifts are also oversized, if you recall -- as are the gremlins. ...Read the whole story

  • Instaprints Seeking Artists For Ad
Local 'Web' Marketing For National Brands

Most national brands have little to no local Web presence. To build a strong, local Web foundation, here are five key elements for national brands. ...More