Remember last summer, when moms were abuzz with how they were skimping on back-to-school shopping, and making that grimy backpack take one more trip around the sun? Forget about it. ...Read the whole story

Discounters are upping their digital game this school year, with both Walmart and Target making it easier for shoppers to do more of the season's heavy lifting online. Walmart says it's the first major retailer to digitize school supply lists. ...Read the whole story

The gas pump media company is changing its brand positioning in tandem with a big expansion program. GSTV says its network reaches 32 million monthly viewers in over 110 DMAs after having added six new markets in the past six months. ...Read the whole story

From an online survey of 7,213 adults in 19 countries, the firm found that three-quarters believe society has grown too youth-obsessed. And respondents said they are tired of the unrelenting content that apotheosizes youth. ...Read the whole story

Multichannel network sellers are looking to make gains at the expense of the ongoing DirecTV-Viacom stalemate over carriage fees, according to one media analyst. Comcast is running radio commercials, Dish Network has added key Viacom images on its Web site page, and Cablevision Systems has bought keywords from Google in an effort to bring in prospective consumers. ...Read the whole story

Whether you set up shop in Denver or New York, the future of marketing is about creating a soulful, personal connection between the brand and ... ...More