Leaner Pfizer Earns Plaudits; Products In Pipeline by Thom Forbes

The fact that Pfizer has cut costs has been exciting Wall Street for the past year, with the share price rising 25% during that time. The fact that it has some promising new products in the pipeline and is dedicating itself to "reinventing" its research and development, as Bloomberg News puts it, should excite Madison Ave. and Broadcasters Row, such as they remain. ...Read the whole story

  • research Marketers, Prepare Your Mobile Web Plan by Aaron Baar

    Everyone's talking about mobile strategy, and they have been for years. But if marketers haven't moved toward figuring out how to adapt those strategies to the smartphone and mobile platform, they risk being left behind by consumers. ...Read the whole story

  • retail Pricing And Social Media: Can Brands Push Back, Too? by Sarah Mahoney

    Jean-Manuel Izaret, a partner with Boston Consulting Group's San Francisco office, says smart marketers can raise prices when they need to, as long as they're careful. He tells "Marketing Daily" -- and you -- how it's done. ...Read the whole story

  • beverages Pacifico Sponsors Surfing Event by Tanya Irwin

    Pacifico is sponsoring the 2012 U.S. Open of Surfing this week for the third consecutive year. The pilsner-style Mexican beer will provide free local transportation at the event, promoting responsible drinking. ...Read the whole story

  • food Honey Nut Cheerios Video Spoofs Own Ad by Karlene Lukovitz

    In that ad, the relentlessly friendly and upbeat brand character Buzz flies from city to city with the news that Honey Nut is America's favorite cereal (as in best-selling cereal, per Nielsen data for the 52 weeks ending Feb. 25, 2012). ...Read the whole story

  • LaNeve Joins WPP's Team Detroit As COO by Steve McClellan

    Mark LaNeve, formerly the top marketing executive at General Motors, is joining WPP ad shop Team Detroit as chief operating officer, the agency has confirmed. LaNeve will lead the strategy and overall operations for the Ford and Lincoln businesses globally and report to Team Detroit CEO Satish Korde. ...Read the whole story

beyond the press release How To Tackle Information Overload by Vanessa Horwell

It may be hard for us in the PR industry to admit, and it's probably just as much of a bitter pill for our clients, ... ...More

Earning Its Place At The Party by Sarah Mahoney

Display advertising is getting weaker, with a flat to declining return on investment for marketers, says Rex Briggs, CEO of research and analytics firm Marketing ... ...More

Follow MediaPost