Amazon, American Delivering The Goods by Thom Forbes

Making sure the goods get to their ultimate destinations surely and swiftly is a hot consumer issue. A program that Amazon.com rolled out a year ago that places "delivery lockers" in major cities has expanded to about 50 grocery, convenience and drugstores, Greg Bensinger reports in the Wall Street Journal this morning, allowing customers to pick up packages in neighborhoods where they might otherwise get pinched from the doorstep. And American Airlines is introducing a new service that will deliver luggage to passengers' offices, hotels or homes for a fee ranging from $29.95 to $49.95, Charisse Jones reports in USA Today. ...Read the whole story

  • retail Back-To-School: More Spending, More Waiting by Aaron Baar

    According to research conducted by brand and customer loyalty consultant Brand Keys, families expect to spend an average of $675 on back-to-school shopping this year, a 12% increase over last year. However, most will wait until the last minute. ...Read the whole story

  • sports GEICO In As Barclays Center's 9th Sponsor by Karl Greenberg

    The auto insurer has signed on for top-shelf brand activation including naming rights to an atrium inside the main entrance. It will get signage around the venue plus television-visible branding on each side of the basketball hoop stanchions for each Nets home game. ...Read the whole story

  • food Post Foods Launches 'Goodness' Social Site by Karlene Lukovitz

    All posts are added to a dynamic grid that invites likes, comments and shares from other users. Users can also share their posts with their existing communities on other social platforms, including Facebook, Twitter and Pinterest. ...Read the whole story

  • financial services MassMutual's Facebook Effort Benefits Easter Seals by Tanya Irwin

    Massachusetts Mutual Life Insurance Co. has launched a campaign on Facebook to benefit Easter Seals. For every "like" to the video generated on the Facebook application, MassMutual will donate $5 (with a total of up to $25,000) to the Easter Seals' Make the First Five Count program. ...Read the whole story

  • apparel Jordan Back On Court For Hanes by Karl Greenberg

    The company says the new collection is a 50/50 cotton/poly blend developed for softness. Thus, the new effort, via AOR Richmond, Va.-based The Martin Agency, includes a TV ad that exaggerates that quality. ...Read the whole story

  • report Latin Rising In America by Kathy Oneto

    Across the dimensions of food, fashion, pop culture, marketing, and retail, Latin rising can bring Latin influence to all Americans -- and can serve as ... ...More

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