Apple's Yanked Ads: Jive Or Genius? by Thom Forbes

Many a pizza will spin and hard drives freeze over waiting for Apple to agree, but the nays have evidently had it: controversial spots that make customers look like dolts in the presence of a peripateticyoung man from the Genius Bar have been yanked. ...Read the whole story

  • food and beverages Chobani, GE, Coca-Cola, P&G Score With Olympics Ads by Karlene Lukovitz

    Chobani has pulled an average score of 594 with its "Proudly With You" ad, which celebrates how the spirit and hard work of its employees and partners have driven the rapid success that have enabled the brand to become a Team USA sponsor. ...Read the whole story

  • electronics People Want Faster Mobile Web Experience by Aaron Baar

    For marketers, consumer frustration with download times can hold consequences. According to the study, 16% of consumers said they will not return or wait for a Web site to load if it takes too long, and 6% will move on to a competitor's site. ...Read the whole story

  • packaged goods Scott Pitches Value With Incentive Program by Karl Greenberg

    The Scott brand of paper products has launched a new loyalty program called "Scott Shared Values" whose goal is both to shake up the category and win consumers over to the brand. The effort, targeting mothers ages 25 to 42, comprises TV and digital ads, and social media. ...Read the whole story

  • automotive Dodge Leads In J.D. Power Web Site Study by Karl Greenberg

    The Chrysler, LLC division ranks highest in overall satisfaction with a score of 847. The Web site also significantly improved in satisfaction in all factors from Wave 1. Mercedes-Benz is second, followed by Porsche, Jeep and Lexus and smart in a tie. ...Read the whole story

  • retail Sorel Launches 'Dirty' Campaign by Tanya Irwin

    Premium boot brand Sorel is encouraging consumers to "Get your boots dirty" via a new campaign which includes video, print and social media. ...Read the whole story

  • at the olympics Not All Brands Get The Gold by Greg Christoforides, Pierre Dupreelle

    When it comes to Olympic sponsorship, not all brands bring home the gold. Brands should assess their fit with the Olympic Games before jumping into ... ...More

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