Gloves Are Off In Standard Charter PR Battle by Thom Forbes

Forget about the stiff upper lip and all that. British bank Standard Charter is responding to charges by a pugnacious New York State regulator that it laundered Iranian funds to the tune of $250 billion by swinging back hard. Sources tell the Financial Times' Kara Scannell and Patrick Jenkins that it is considering "legal redress." CEO Peter Sands had no comment on that tactic, "but he made no secret of his irritation at the damage done to StanChart," they write. ...Read the whole story

  • beverages Ovaltine Facebook App Turns Kids' Quips Into Art by Karlene Lukovitz

    The app -- which also enables users to save and share the art via Facebook, Pinterest and Twitter -- is designed to give moms new reasons to think of Ovaltine by offering them a tool that they can find nowhere else, and to contemporize the brand. ...Read the whole story

  • food Old Bay Brings Labels To Life by Aaron Baar

    The brand is turning its logos and packaging into 3D interactive games such as "Whack-A-Crab" and duckpin bowling. Although the app has been used in campaigns in Europe, this marks the first time it has been used in the U.S. consumer products sector. ...Read the whole story

  • travel Hertz Launches Online Music Store by Tanya Irwin

    Hertz Corp. is launching an online music store that will allow its gold plus rewards loyalty club members to receive free music downloads with every rental beginning in mid-August. The store will feature thousands of artists, both old and and new. ...Read the whole story

  • automotive Has GM's Electricity Followed Ewanick Out The Door? by Karl Greenberg

    Those of us with 20/20 hindsight aren't scratching our heads. Whatever the company imagines itself to be, it has a long history of getting rid of talented people who need a strong set of wheel chocks to keep them in line. ...Read the whole story

  • automotive Interest In Alternative Cars Not Exactly Exploding by Karl Greenberg

    Hybrids still constitute a sliver of the sales picture ---- they were 2.7% of total new-vehicle sales over the past three months, which is actually down from prior months. And a new survey says more than half of consumers still opt for internal combustion engines. ...Read the whole story

  • IPG's Momentum Acquires ChaseDesign, Ups Shopper Marketing Reach by Steve McClellan

    Momentum Worldwide, a unit of Interpublic Group's McCann Worldgroup, has just upped its shopper marketing game with the acquisition of ChaseDesign and its subsidiary 10Red Design, which provide shopper-focused design services to various Fortune 100 clients in the consumer packaged-goods sector. ...Read the whole story

insight Yes, I'll Marry You. Stop Asking! by Laura Lee

Done correctly, a sophisticated relationship-marketing program can turn existing (and even potential) customers into brand ambassadors and drive significant incremental revenue. ...More

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