Nike Scores With Ambush Products, Ads, PR by Thom Forbes

There is just one comment displayed this morning on Bloomberg's "Alternate Olympic Medal Count," which is a tally of the number of medals won by athletes sponsored by a brand or company. "Where is Puma ... and Nike?" ...Read the whole story

  • beverages Miller Lite Enlists Feedback For Hispanic Effort by Tanya Irwin

    The artist with the most votes will help shape the 2013 Miller Lite Chivas marketing campaign, as well as win up to $10,000 and an Adelante U.S. Education Leadership Fund scholarship worth $5,000 to be applied toward additional schooling. ...Read the whole story

  • retail Walgreens Campaign Touts Its History Of Innovation by Aaron Baar

    A 30-second spot begins by showing Charles Walgreen founding his namesake store in 1901, and tracking several innovations the company created that have since become commonplace, such as childproof caps and drive-through pharmacies. ...Read the whole story

  • automotive Chrysler Drives Town & Country To BabyCenter by Karl Greenberg

    If there is one consistent trend in the auto business, it's moms and minivans. There has been a defection to crossovers in recent years, but there will probably always be a core market for children's chariots. ...Read the whole story

  • food Functional And Fortified Foods Confuse People by Karlene Lukovitz

    Research conducted by iModerate Research Technologies found that consumers' knowledge of their own nutritional needs is "spotty at best." For instance, people know that functional foods are the healthiest choices, but most don't know "how eating specific fruits and vegetables correlates to their bodies' need for nutrients." ...Read the whole story

  • electronics TV Ads: Out With The Old, In With HD by Karl Greenberg

    Old-fashioned, standard-definition TV ads are outnumbered. National advertisers who haven't yet moved to high definition are, for the first time, the minority on network broadcast and are becoming the minority on network cable, too. ...Read the whole story

  • Clothing Haul Videos Hit YouTube, Lead To Rising Retail Sales by Laurie Sullivan

    A series of "haul" videos continue to emerge on YouTube highlighting prices and products at a variety of stores, just in time for back-to-school sales. These clips -- which show girls sharing and describing recent product buys, along with ads and other content -- will influence 57% of apparel purchases this year, according to a recent study. ...Read the whole story

  • report FTC Survival Guide by Ted Murphy

    While more and more brands rely on sponsored content to engage consumers in conversations and drive awareness, we still need more clarification about what is ... ...More

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