Helen Gurley Brown, 90, Marketer Of That 'Cosmo Girl' by Thom Forbes

Helen Gurley Brown, who rose from the secretarial ranks to become a top copywriter at Foote Cone Belding and Kenyon & Eckhardt, wrote a bestseller that proclaimed that -- gasp! -- "Sex and the Single Girl" was not an oxymoron and then redefined the landscape of magazines at Cosmopolitan, died yesterday at 90. ...Read the whole story

  • food Ben & Jerry's App Finds 'Partners' for Facebook Fans by Karlene Lukovitz

    This time, to promote B&J's new Greek Frozen Yogurt line, agency Amalgamated has developed an algorithm that scans Facebook, searching dozens of categories to uncover things that people have in common. ...Read the whole story

  • sports Q&A: A Social Olympics? Or Mobile? by Sarah Mahoney

    "Marketing Daily" wanted to take the full measure of the most digitally driven Olympics ever. We asked Elena Perez, director of marketing for Medialets, a brand advertising platform for mobile, to weigh in. ...Read the whole story

  • tourism Holland America Launches Facebook Sweeps by Tanya Irwin

    Holland America cruise line is launching a Facebook sweepstakes that will award one fan a seven-day dream cruise. The sweepstakes, "Summer 2013 Dream Cruise," has a top prize of an ocean-view stateroom to Europe, Canada/New England or Alaska. ...Read the whole story

  • technology Making Mobile Security A Snap by Aaron Baar

    SnapMyLife, a company that develops cloud-service applications for consumers, is launching a first salvo in a bid to gain an early foothold in this growing market with a new television, direct marketing and social media campaign that breaks this week. ...Read the whole story

  • automotive Honda Backs Barclays Center And Brooklyn Nets by Karl Greenberg

    This is its first-ever major sponsorship with a sports and entertainment venue on the East Coast. The deal makes Honda the official vehicle of Barclays Center and Brooklyn Nets and the 10th Founding Partner for Barclays Center. ...Read the whole story

  • sports Basketball And Soccer Share Learnings In UK by Karl Greenberg

    What do basketball and soccer have in common? A lot, evidently -- especially when it comes to the necessary tension between an international expansion strategy and the importance of local teams and local involvement. ...Read the whole story

  • insight So Long, Segmentation by Neil Capel

    Today's technology allows companies to go far beyond the limits of traditional segmentation, empowering brands to personalize communications based on user actions by leveraging the ... ...More

my turn Finding That 'Moment Of Truth' by Maria Tazi

The first "moment of truth" occurs at the shelf, before you buy and experience the product. Google suggests there may even be a "zero moment ... ...More

Follow MediaPost