MediaPost Publications - Marketing Daily 08/22/2012

Top of The News

Apple-Samsung Decisions Could Have Major Impact

by Thom Forbes

I've avoided coverage of the Apple-Samsung patent dispute the way many of us put off preparing taxes, even if we know it's inevitable that we do so. I took heart … Read the whole story

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RESTAURANTS
Q&A With Dunkin's John Costello: ROI Comes First
by Karlene Lukovitz
As Dunkin' introduced its first mobile app for payment and gifting for iPhone, iPod Touch and Android smartphones, John Costello stopped to talk with … Read the whole story
RETAIL
Study: Consumers Shop More, And In More Places
by Sarah Mahoney
"The idea of a stock-up trip has really changed," Laurie Demeritt, president of the Hartman Group. "What was once something they did every 7 … Read the whole story

AUTOMOTIVE
Carter: Toyota To Wear Bigger Shoes In U.S.
by Karl Greenberg
Lexus is getting the big focus this year. "The lead product for our product blitz is the all-new GS sports sedan with a new, … Read the whole story
BEVERAGES
Dos Equis Gives New Meaning To Mobile
by Tanya Gazdik
Dos Equis is hitting the streets with the Dos Equis Mobile Academy, a fleet of seven different food trucks serving delicacies including alligator tail … Read the whole story
AUTOMOTIVE
Ford's Piaskowski: Premium Design Is Not An Elective
by Karl Greenberg
"People purchase vehicles with their hearts and minds. ... You have to have an attachment; our job is to seduce the customer with the … Read the whole story
COMMENTARY
Summer Doldrums? Have An Oreo.
by Todd Copilevitz, Op-Ed Contributor
As companies move into social media and content creation, they go through a process. Picture a six-layer Oreo cookie with a rainbow of cream … Read the whole story
COMMENTARY
The Evolution of Digital Media Mix
by Kristin Haarlow
What the media planner/buyer thinks Then: Display was the winner ... of the leftovers When I started in this industry seven years ago, display … Read the whole story