Marketing Daily
Thursday, August 23, 2012

Top of The News

Groups Ask FTC To Investigate Sites Marketing To Kids
by Thom Forbes

Five major marketers charged with violating the Children's Online Privacy Protection Act (COPPA) by a coalition of advocacy groups deny the allegations, saying they are unwarranted. The Federal Trade Commission, … Read the whole story

  • FOOD
    Can Marketing Save The Maine Lobster?
    by Sarah Mahoney

    The Maine Lobster Council, which represents some 4,500 local lobster fishermen, is running a TV spot which shows a man presenting a woman with … Read the whole story

  • RETAIL
    Online Retail Isn't Always Better Retail
    by Karl Greenberg

    A new mystery shopper study by StellaService suggests that, at least for the $83.8 billion back-to-school season, in which two out of five consumers … Read the whole story

  • BEVERAGES
    Wine Consumption On The Rise
    by Tanya Gazdik

    The wine industry maintained an upswing to mark 18 years of growth, even in the midst of a still-fragile U.S. economy, according to the … Read the whole story

  • FOOD
    Report: Collegiate Gen Y's Shaping Food Trends
    by Karlene Lukovitz

    The nearly 20 million 18- to 20-year-olds who are currently attending college are developing distinct culinary preferences that will influence the food industry for … Read the whole story

  • AUTOMOTIVE
    Auto Seats Moving Up In The World
    by Karl Greenberg

    As seats benefit from automakers' focus on making compact and sub-compact cars more premium, seats are getting souped up. Nissan, for instance, is putting … Read the whole story

  • Turner Drinks From MLB, Budweiser Sponsorship
    by David Goetzl

    As Major League Baseball extends its sponsorship deal with Anheuser-Busch, TBS will benefit. A cornerstone of the alliance is the sponsorship of the new … Read the whole story

  • COMMENTARY
    Outsourcing Your Voice: Lessons For Brands
    by Jaime Hoerbelt

    The key to successfully outsourcing your brand voice is to establish genuine two-way communication with consumers -- and to ensure that the communication is … Read the whole story

  • COMMENTARY
    Need For Data Forces CIO-CMO Alliance
    by Baiju Shah

    At the heart of being relevant-at-scale is an ongoing commitment to harnessing data and analytics. CMOs must work closely with CIOs to co-create new … Read the whole story