Friday, August 24, 2012
  • Lindt Unveils New Federer TV Ad

    The first tongue-in-cheek ad ("Airport," from 2010) conveyed the irresistibility of Lindor truffles (and Roger Federer) by showing female airport security guards confiscating his bag filled with the chocolates and threatening to strip-search the tennis star just for the fun of it. ...Read the whole story

  • Q&A: Mobile Makes Inroads On Event Marketing

    "If you dissect the pain point for most marketers," says Uzair Dada, CEO of Iron Horse Interactive, "they go to an event or a trade show and hope to generate more business, more leads, or more awareness. And then many come home and say, 'Well, that didn't happen.'" ...Read the whole story

  • Vespa Launches 'La Vespa Vita' Lifestyle Site

    Among other things, the site has a "Vespa Mosaic," where owners can post photos via Flickr or Instagram by using the hashtag #VespaVita; a Vespa Style Book, which is meant to be a user-generated review of people's sartorial inclinations. ...Read the whole story

  • Corona Enlists Jon Gruden For Promo

    Corona Extra and Corona Light are teaming with football personality Jon Gruden for a promotion. Gruden, a Super Bowl-winning coach and ESPN commentator, stars in a TV spot highlighting the contest, which will send 30 fans on a "football trip of a lifetime." ...Read the whole story

  • Mintel: Brand Loyalty In The Dumps For Body Care

    The deal maker for about a quarter of those who use body-care products at least once per week seems to be sale price. Mintel says that trend this price-conscious trend has led to a 10% decline in sales of such products between 2007 and the present. ...Read the whole story

  • Who Drinks V8?

    Top 10 DMAs in which adults who drank V8 Vegetable Juice in the last six months reside: ...Read the whole story

  • Men Loving Their Faces

    Men aren't just dabbling in their good looks, they're actually slathering: The NPD Group reports that sales of men's skincare products have climbed 6% in the January to July period, with $45.5 million in sales. Some 70% of men now say they buy some type of facial skincare products. The strongest growth in the category is in sets and kits, which are up 11% so far this year, body products, up 14%, sun protection, up 27%, and hair products, up 8%, reports the Port Washington, N.Y.-based market research company. The two best selling products are both from Clinique, owned by ... ...Read the whole story

  • All And Sun Partner With Little League

    All and Snuggle have signed a multi-year, exclusive partnership as the official laundry products sponsor of Little League Baseball and Softball beginning in 2013. ...Read the whole story

  • Kelley Blue Book: August Car Sales To Improve
Mitt, Barack And The Persuadables

People tend to complain about being bombarded with nasty advertising during presidential elections, and fighting dirty has been a staple of the cycle since way before Nixon was the one. But this year's crop of political ...More

  • Curation Is The New Black

    More than ever, retailers need to distill and curate quality, trustworthy information, and share it with their customers in fast and interactive ways. This level of service will go a long way in earning the respect ...More

  • Creating Licensed Property Blockbusters

    A well-designed licensing program will achieve immediate recognition and relevance, creating blockbuster consumer products at retail at a time when most licenses seem to lose their power far too soon. ...More