Marketing Daily
Friday, August 24, 2012
  • Lindt Unveils New Federer TV Ad

    The first tongue-in-cheek ad ("Airport," from 2010) conveyed the irresistibility ...

  • Q&A: Mobile Makes Inroads On Event Marketing

    "If you dissect the pain point for most marketers," says ...

  • Vespa Launches 'La Vespa Vita' Lifestyle Site

    Among other things, the site has a "Vespa Mosaic," where ...

  • Corona Enlists Jon Gruden For Promo

    Corona Extra and Corona Light are teaming with football personality ...

  • Mintel: Brand Loyalty In The Dumps For Body Care

    The deal maker for about a quarter of those who ...

  • Mitt, Barack And The Persuadables

    People tend to complain about being bombarded with nasty advertising ...

  • Curation Is The New Black

    More than ever, retailers need to distill and curate quality, ...

  • Creating Licensed Property Blockbusters

    A well-designed licensing program will achieve immediate recognition and relevance, ...