• Lindt Unveils New Federer TV Ad

    The first tongue-in-cheek ad ("Airport," from 2010) conveyed the irresistibility of Lindor truffles (and Roger Federer) by showing female airport security guards confiscating his bag filled with the chocolates and threatening to strip-search the tennis star just for the fun of it. ...Read the whole story

  • Q&A: Mobile Makes Inroads On Event Marketing

    "If you dissect the pain point for most marketers," says Uzair Dada, CEO of Iron Horse Interactive, "they go to an event or a trade show and hope to generate more business, more leads, or more awareness. And then many come home and say, 'Well, that didn't happen.'" ...Read the whole story

  • Vespa Launches 'La Vespa Vita' Lifestyle Site

    Among other things, the site has a "Vespa Mosaic," where owners can post photos via Flickr or Instagram by using the hashtag #VespaVita; a Vespa Style Book, which is meant to be a user-generated review of people's sartorial inclinations. ...Read the whole story

  • Corona Enlists Jon Gruden For Promo

    Corona Extra and Corona Light are teaming with football personality Jon Gruden for a promotion. Gruden, a Super Bowl-winning coach and ESPN commentator, stars in a TV spot highlighting the contest, which will send 30 fans on a "football trip of a lifetime." ...Read the whole story

  • Mintel: Brand Loyalty In The Dumps For Body Care

    The deal maker for about a quarter of those who use body-care products at least once per week seems to be sale price. Mintel says that trend this price-conscious trend has led to a 10% decline in sales of such products between 2007 and the present. ...Read the whole story

  • Mitt, Barack And The Persuadables

    People tend to complain about being bombarded with nasty advertising during presidential elections, and fighting dirty has been a staple of the cycle since way ... ...More

Curation Is The New Black

More than ever, retailers need to distill and curate quality, trustworthy information, and share it with their customers in fast and interactive ways. This level ... ...More

Creating Licensed Property Blockbusters

A well-designed licensing program will achieve immediate recognition and relevance, creating blockbuster consumer products at retail at a time when most licenses seem to lose ... ...More

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