• Carville, Matalin Jump On Election Ad Opps

    The pair, who recently signed to star in videos/TV ads for Maker's Mark Bourbon, are now also appearing in a new TV ad for Mitsubishi Electric Cooling & Heating systems. In it, they argue over the thermostat setting in their home. ...Read the whole story

  • Whole Foods, Target, JCP Focus On School Causes

    As retailers heap their cause-related efforts on school charities in the back-to-school season, it becomes harder for brands to stand out. Whole Foods Market, Target and JCPenney are all looking for more distinctive ways to build brand equity with busy parents. ...Read the whole story

  • Nissan 'Kinects' With Consumers For Pathfinder

    The Pathfinder Kinect platform allows consumers to play around with the vehicle at dealerships, although the Pathfinder isn't actually in dealerships. In essence, Kinect lets users interact with the virtual world with head, hand, arm, leg and walking and leaning movements. ...Read the whole story

  • FirstBank Takes Over Denver

    FirstBank has blanketed the city of Denver with a new takeover campaign that runs through September. Created by TDA_Boulder, the campaign shows possibilities in which a potential business could start or grow, with a hand from FirstBank. ...Read the whole story

  • Strategic Vision: Quality Is More Than Numbers

    All things being equal, when it comes to new-vehicle quality, all things have gotten to be pretty much equal, as automakers have reached near-parity with regard to catching major product flaws and snafus. And that could be a challenge for automakers. ...Read the whole story

  • How Can You Mend A Broken Heart?

    At exactly the same moment Obama was seducing 69.5 million voters, another iconic figure was -- out of all common sense and experience -- capturing ... ...More

Food For Thought

Ashton Kutcher, Jillian Michaels, and Katy Perry are among a growing legion of so-called marketing "popstars" for popchips who are "committed to the long-term success ... ...More

Cloud Services: A Contrarian View

Instead of fundamental shifts, IT decision makers want to hear how the cloud can improve the way they work today, not radically alter it. In ... ...More

Shopping Experiences Have DIstinct Digital Needs

As digital continues to evolve, we may see that not all shopping technology is right for all kinds of retailers. ...More

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