Apple Rolls Out That Old-Time Dazzle by Thom Forbes

We've known what the top story of today would be way before Apple formally sent out its invitations for yesterday's unveiling of iPhone 5 and assorted accoutrements and other stuff -- new iPods, a release date for iOS 6 and redesigned iTunes, among them. The products -- real and phantom -- have been widely blogged and videoblogged about (and covered in old-fangled media, too). The headline above Keach Hagey's piece in the Wall Street Journal today says it all: "Media Ecosystem Feeds on Anything Apple." ...Read the whole story

  • restaurants McDonald's Adds Calorie Counts To Menu Boards by Karlene Lukovitz

    In addition, the chain announced that it is testing new items with the intention of adding more options to its 2013 menu that include recommended food groups from the U.S. Dept. of Agriculture's 2010 Dietary Guidelines for Americans. ...Read the whole story

  • research College Student Discretionary Spend Way Up by Karl Greenberg

    For marketers, the good news is the college kids are confident, with discretionary spend 40% above last year's figure. The firm says that apparel and personal care products, in particular, are booming, with sales of products in both areas up over 100%. ...Read the whole story

  • pharma Sanofi Pasteur Enlists Chris O'Donnell by Tanya Irwin

    Sanofi Pasteur has hired actor Chris O'Donnell to spread the word about its Fluzone Intradermal vaccine. The pharmaceutical company is launching a nationwide effort, including an outreach tour, to raise awareness about flu vaccine options for adults. ...Read the whole story

  • apparel Russell Athletic Seeks Digital 'Declarations' by Sarah Mahoney

    In the latest iteration of the brand's Together We R campaign, Russell Athletic isn't just sending its message of teamwork out to young football players: It's asking them to complete a digital "Declaration" page, pledging allegiance to their team. ...Read the whole story

  • automotive Toyota Going Places With New Tag by Karl Greenberg

    Toyota Motor Sales U.S.A. is now firing up "Let's Go Places." The official take is that the new name is intended to reflect Toyota's "commitment to more exciting products and the promise that customers are invited to take part in shaping Toyota's future." ...Read the whole story

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