J&J Names Fixer/Outsider To Head Consumer Biz by Thom Forbes

Beleaguered by recalls, loss of consumer trust and, reportedly, sagging morale, Johnson & Johnson has named an outsider, Sandra (Sandi) E. Peterson, 52, to be the group worldwide chairwoman of its consumer health unit and a member of the company's executive committee. She will have responsibility for the consumer group of companies, information technology and the global supply chain starting Dec. 1. ...Read the whole story

  • retail This Holiday, Electronics Lose, Clothes Win by Sarah Mahoney

    The Chicago-based company, which analyzes foot traffic as well as sales at leading malls, says it expects that U.S. retail foot traffic will climb 3.3% in November and December, with actual sales getting a 2.8% bump. ...Read the whole story

  • electronics Power: People Are Pleased With Tablet Experience by Aaron Baar

    "The form factors, features and portability are really important and [are] what's driving tablet usage a lot," Uma S. Jha, senior director of mobile devices at J.D. Power, tells "Marketing Daily." "You have a computer you can take with you anytime and anyplace." ...Read the whole story

  • retail StubHub CMO Ray Elias: We Are Not Just A Ticket Seller by Karl Greenberg

    This year, online ticket seller StubHub launched its largest marketing effort to date, its Ticket Oak ad campaign -- part of a bid to expand awareness and position the company not just as a ticket seller but as a multiplatform e-commerce platform. ...Read the whole story

  • pets Bixbi Pet Creates 'Lost Dogs' Film by Tanya Irwin

    Bixbi Pet's first branding effort is a short documentary film warning consumers about the dangers of Chinese-made dog treats. Many pet owners are unaware of the dangerous ingredients in food and treats made in China, and "Lost Dogs" brings awareness to that issue, Bixbi CEO James Crouch tells "Marketing Daily." ...Read the whole story

  • research 'Made in the USA' Matters In China, Too by Karl Greenberg

    There may not be a lot of products wearing "Made in the USA" labels these days, but consumers respond positively when they see them. Not so much for "Made in China." The surprising thing is these consumers are both in the U.S. and in China. ...Read the whole story

Why IT Shouldn't Choose The CMS by John Fairley

Content is a competitive resource in the digital marketplace, and companies that nurture the ability to rapidly upload and manage brand content have a distinct ... ...More

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