Marketing Daily
Monday, September 17, 2012

Top of The News

Consumers Benefit As The Rx Wars Begin
by Thom Forbes

"The prescription-drug wars are under way," Timothy W. Martin informs us in the Wall Street Journal, although what we're really talking about is the heavy artillery of gift cards and … Read the whole story

  • TELECOM
    Witches Brew Social Game For T-Mobile
    by Aaron Baar

    T-Mobile is moving into the social gaming world by sponsoring a social networking version of King.com's "Bubble Witch Saga" on Facebook. The primary focus … Read the whole story

  • RESEARCH
    Millennial Men, Women Respond Differently To Ads
    by Karl Greenberg

    If Millennial men and women are from Mars and Venus, the latter inhabit a much more collegial planet, while Martians probably like to see … Read the whole story

  • APPAREL
    Q&A: Why Brands Still Shun Big Women
    by Sarah Mahoney

    NPD Group reports that while two-thirds of women 13 and older describe themselves as "special sized" -- a statistic that dovetails nicely with the … Read the whole story

  • AUTOMOTIVE
    Lexus Sponsors Latino Special On HBO
    by Karl Greenberg

    The series, which begins on Sept. 24 on HBO and HBO Latino in celebration of Hispanic Heritage Month, includes interviews with Christy Turlington Burns, … Read the whole story

  • BEVERAGES
    Heineken Enlists James Bond For Global Campaign
    by Tanya Gazdik

    Daniel Craig as James Bond is featured in a global Heineken campaign tied to the new Bond movie "Skyfall" breaking Sept. 20. Read the whole story

  • FOOD
    Kraft Cheese, Five Guys Promo Helps Feeding America
    by Karlene Lukovitz

    Starting Sept. 17, Kraft American Cheese will donate a meal to Feeding America for each Five Guys customer who uses a mobile device to … Read the whole story

  • COMMENTARY
    The Cows Are Contented, The Customers Not So Much
    by Bob Garfield, Featured Columnist

    As trust assumes an ever larger influence on purchasing decisions, brands as never before can build a following so devoted that customers will throw … Read the whole story

  • COMMENTARY
    Marketing Through A Sales Channel
    by Richard Harris

    Marketing through a sales channel can be extremely effective if certain conditions are met. Know your target ROI, and go after it. Don't assume … Read the whole story