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• telecom Witches Brew Social Game For T-Mobile by Aaron Baar

  T-Mobile is moving into the social gaming world by sponsoring a social networking version of King.com's "Bubble Witch Saga" on Facebook. The primary focus of the campaign is to build awareness around the launch of T-Mobile's new myTouch devices by advertising on Bubble Witch Saga, which has more than 17 million monthly players, most of whom are women ages 25-54. ...Read the whole story

• research Millennial Men, Women Respond Differently To Ads by Karl Greenberg

  If Millennial men and women are from Mars and Venus, the latter inhabit a much more collegial planet, while Martians probably like to see emissaries from Earth crash land, or show up with DVDs of "Bum Fights." ...Read the whole story

• apparel Q&A: Why Brands Still Shun Big Women by Sarah Mahoney

  NPD Group reports that while two-thirds of women 13 and older describe themselves as "special sized" -- a statistic that dovetails nicely with the two-thirds of American women who are overweight -- mainstream retailers and brands continue to ignore them. ...Read the whole story

• automotive Lexus Sponsors Latino Special On HBO by Karl Greenberg

  The series, which begins on Sept. 24 on HBO and HBO Latino in celebration of Hispanic Heritage Month, includes interviews with Christy Turlington Burns, Victor Cruz, George Lopez, Soledad O'Brien and Raul Yzaguirre. ...Read the whole story

• beverages Heineken Enlists James Bond For Global Campaign by Tanya Irwin

  Daniel Craig as James Bond is featured in a global Heineken campaign tied to the new Bond movie "Skyfall" breaking Sept. 20. ...Read the whole story

• food Kraft Cheese, Five Guys Promo Helps Feeding America by Karlene Lukovitz

  Starting Sept. 17, Kraft American Cheese will donate a meal to Feeding America for each Five Guys customer who uses a mobile device to check in on Foursquare or Facebook. ...Read the whole story

• California's G.M.O Labeling Prop: Brands Caught In Crossfire
• One A Day Partners With Sheryl Crow On Hunger

• The Cows Are Contented, The Customers Not So Much by Bob Garfield

  As trust assumes an ever larger influence on purchasing decisions, brands as never before can build a following so devoted that customers will throw the ... ...More

advice Marketing Through A Sales Channel by Richard Harris

Marketing through a sales channel can be extremely effective if certain conditions are met. Know your target ROI, and go after it. Don't assume that ... ...More