Monday, September 17, 2012
The Cows Are Contented, The Customers Not So Much

As trust assumes an ever larger influence on purchasing decisions, brands as never before can build a following so devoted that customers will throw the competition's unused product in the trash. But in today's environment of ...More

  • Marketing Through A Sales Channel

    Marketing through a sales channel can be extremely effective if certain conditions are met. Know your target ROI, and go after it. Don't assume that distribution relationships are performing as well as they could. And ensure ...More