• Witches Brew Social Game For T-Mobile

    T-Mobile is moving into the social gaming world by sponsoring a social networking version of King.com's "Bubble Witch Saga" on Facebook. The primary focus of the campaign is to build awareness around the launch of T-Mobile's new myTouch devices by advertising on Bubble Witch Saga, which has more than 17 million monthly players, most of whom are women ages 25-54. ...Read the whole story

  • Millennial Men, Women Respond Differently To Ads

    If Millennial men and women are from Mars and Venus, the latter inhabit a much more collegial planet, while Martians probably like to see emissaries from Earth crash land, or show up with DVDs of "Bum Fights." ...Read the whole story

  • Q&A: Why Brands Still Shun Big Women

    NPD Group reports that while two-thirds of women 13 and older describe themselves as "special sized" -- a statistic that dovetails nicely with the two-thirds of American women who are overweight -- mainstream retailers and brands continue to ignore them. ...Read the whole story

  • Lexus Sponsors Latino Special On HBO

    The series, which begins on Sept. 24 on HBO and HBO Latino in celebration of Hispanic Heritage Month, includes interviews with Christy Turlington Burns, Victor Cruz, George Lopez, Soledad O'Brien and Raul Yzaguirre. ...Read the whole story

  • Heineken Enlists James Bond For Global Campaign

    Daniel Craig as James Bond is featured in a global Heineken campaign tied to the new Bond movie "Skyfall" breaking Sept. 20. ...Read the whole story

  • Kraft Cheese, Five Guys Promo Helps Feeding America

    Starting Sept. 17, Kraft American Cheese will donate a meal to Feeding America for each Five Guys customer who uses a mobile device to check in on Foursquare or Facebook. ...Read the whole story

Marketing Through A Sales Channel

Marketing through a sales channel can be extremely effective if certain conditions are met. Know your target ROI, and go after it. Don't assume that ... ...More

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