Marketing Daily
Wednesday, September 19, 2012

Top of The News

Honda's All Gassed Up About Its Customer-Driven Accord
by Thom Forbes

Honda has a lot riding on its ninth-generation Accord as it goes on sale in showrooms across the country today just hours after Ford executives touted the forthcoming 2013 Fusion … Read the whole story

  • AUTOMOTIVE
    Ford Fuses Fashion And Sustainability At FNO
    by Karl Greenberg

    Ford Motor was in New York earlier this month to put the fashion plate on the 2013 Fusion, touting it as an exemplar both … Read the whole story

  • FOOD
    Hillshire Farm Sweats The Details
    by Karlene Lukovitz

    Hillshire Farm's first creative from Y&R New York, including TV which broke Sept. 17, focuses on the brand's attention to detail and craftsmanship. Read the whole story

  • FINANCIAL SERVICES
    New York Life Focuses On Families
    by Karl Greenberg

    New York Life is hoping to humanize a business that consumers see as arcane and monolithic with a new marketing push that focuses on … Read the whole story

  • FINANCIAL SERVICES
    Allstate Helps Latinos Reach Educational Goals
    by Aaron Baar

    Even as the Hispanic market continues to grow in the United States, educational opportunities continue to lag. Allstate is putting its brand and marketing … Read the whole story

  • COMMENTARY
    Solving The Ultimate Social Media Challenge
    by Peter Heffring

    The most pressing concern for marketers who manage social media for global brands is no longer presence or participation -- it's a focus on … Read the whole story

  • RETAIL
    Social, Mobile Soar In Back-To-School Finale
    by Sarah Mahoney

    As merchants sift through their back-to-school receipts, it looks like the season's two best sellers were social and mobile sales.IBM's Benchmark reports that social … Read the whole story