Marketing Daily
Tuesday, September 25, 2012

Top of The News

Agreement Reached Over Discover's Telemarketing
by Thom Forbes

The folks at Discover Card not only have to fork over $200 million in refunds to consumers who were purportedly fast-talked or downright deceived by telemarketers pitching such add-ons as … Read the whole story

  • RETAIL
    Planet Fitness Pushes 'Pat On The Back'
    by Aaron Baar

    Rather than talking about "getting ripped," losing weight or other traditional gym messages, Planet Fitness, in a new national marketing campaign, is encouraging people … Read the whole story

  • FINANCIAL SERVICES
    Farmers Insurance Rides With Kasey Kahne
    by Karl Greenberg

    Farmers Insurance is angling for pole position on the NASCAR track. The company, which this year signed a three-year deal with Hendrick Motorsports around … Read the whole story

  • FOOD
    Green Giant To Throw Giant N.Y. Veggie Pledge Event
    by Karlene Lukovitz

    As part of its new "One Giant Pledge" campaign -- urging families to pledge to eat one more vegetable per day for 30 days … Read the whole story

  • AUTOMOTIVE
    Road Is Rocky, But Autos Keep Rolling
    by Karl Greenberg

    Inexplicably, given the flat economy and the approaching election, consumers are buying. One snapshot by J.D. Power and Associates and LMC Automotive shows that … Read the whole story

  • HOSPITALITY
    Loews, Homeland Security Promote 'Trusted Traveler'
    by Tanya Gazdik

    Loews Hotels and Resorts and the U.S. Department of Homeland Security announced a joint effort to promote the Trusted Traveler Network, which incorporates the … Read the whole story

  • RETORT
    Americans Say 'Boo' In Record Numbers
    by Sarah Mahoney

    Fright night is going to get crowded this year, with 170 million expected to get their ghoul on this Halloween, according to a new … Read the whole story

  • TV Remains Decision Driver For Purchases
    by David Goetzl

    A study commissioned by the TVB shows that local television is the dominant influencer of decisions throughout the purchase funnel, from awareness at the … Read the whole story

  • COMMENTARY
    Social Business Is Guacamole
    by Drew Neisser

    Social media is like an avocado: tougher to grow than you may think; its awesomeness is not readily apparent from the outside; and if … Read the whole story