Marketing Daily
Thursday, October 18, 2012
  • Industry Predicts 4.1% Sales Gain For Holidays

    The National Retail Federation is forecasting a 4.1% gain in holiday spending this year, with the average holiday shopper dropping a total of $749.51. … Read the whole story

  • Century 21 Plays 21st Century Marketing Game

    "It's positioning our brand and our 'smarter, bolder, faster agent' for this game," Bev Thorne, Century 21's chief marketing officer, tells "Marketing Daily." "And … Read the whole story

  • Mizrahi Makes Malibu Mod With Auto-Inspired Line

    Fashion designer Isaac Mizrahi is now putting a special collection on sale at LivingSocial, the local-market Web retailer. Buy now because it's a limited … Read the whole story

  • MTV: Youngest Millennials Flee To Twitter

    "We went to one [incubator] where there was a canoe-maker, someone designing apps, and someone making coats for homeless people, all in one space. … Read the whole story

  • SEMA: The Biggest Show You Don't Know

    If you love cars, and can only go to one auto show in your lifetime, you should probably skip public days at Detroit's Cobo … Read the whole story

  • Zicam Relaunches Web Site

    Cold remedy Zicam has launched a redesigned Web site as part of a major marketing push to own the "pre-cold" category. The effort includes … Read the whole story

  • Menus Need To Reflect Varied Income-Level Needs

    Restaurant operators should create menus that include items that appeal to price-sensitive customers, items appealing to customers that view price as a secondary consideration, … Read the whole story

  • Hello, Columbus

    It could be the best brand makeover I've seen since I first discovered Columbus Circle (by mistake.) As teenagers, my friends and I would … Read the whole story

  • Minding The (Media) Gap

    When advertisers and planners consider which marketing channels to invest in, cold, hard data is usually cited as the primary driver -- but biases … Read the whole story