MediaPost Publications - Marketing Daily 10/26/2012

Top of The News

by Thom Forbes

Despite losing market share in most of its businesses, the Legion of Embattled CEO Watchers seems to agree that Procter & Gamble's Bob McDonald bought himself more time at the … Read the whole story

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RETAIL
Stores Focus Online Spending On Email, Mobile
by Sarah Mahoney
Forget about sharpening their online strategies in the weeks ahead: Retailers kicked off digital spending months ago. And mobile, social and email budgets are … Read the whole story
APPAREL
ASICS Sounds Off For ING New York Marathon
by Karl Greenberg
The company, which has backed the marathon for 14 years, is partnering with electro-funk duo Chromeo on a marathon music track with a theme … Read the whole story

PACKAGED GOODS
Sir Richard's: Hello? Can We All Say 'Birth Control'?
by Karl Greenberg
Sir Richard's Condoms has launched what it dubs a non-procreators' holiday with a new online and social media campaign via advertising agency TDA_Boulder that … Read the whole story
TECHNOLOGY
TED: Story Key To 'Ads Worth Spreading'
by Aaron Baar
Videos celebrating the use of locally sourced food for the creation of burritos, a woman's first day of retirement after having recently lost her … Read the whole story
RETAIL
Whole Foods Leads Green Brands
by Tanya Gazdik
Whole Foods Market is the top green brand according to the 2012 Green Brands Survey, conducted by Landor Associates, a brand consulting and design … Read the whole story
COMMENTARY
Six Ways To Improve The Way You Market
by David Booth
Data is truly the common currency that advertising will use in the years to come, and cultivating a strategy and infrastructure to leverage its … Read the whole story
COMMENTARY
Digital Advertising Metrics: 3 Fundamentals For CMOs
by Scott Fitzgerald
If you're a CMO and you can't explain your digital advertising metrics strategy in a paragraph or less, you're in trouble. Read the whole story