P&G Results Buy Time For Embattled CEO by Thom Forbes

Despite losing market share in most of its businesses, the Legion of Embattled CEO Watchers seems to agree that Procter & Gamble's Bob McDonald bought himself more time at the top yesterday when the company released fiscal first-quarter 2013 results that "easily hurdled what many analysts considered a conservative forecast," as the Wall Street Journal's Paul Ziobro puts it. And market share is trending in the right direction, particularly in the home market. ...Read the whole story

  • retail Stores Focus Online Spending On Email, Mobile by Sarah Mahoney

    Forget about sharpening their online strategies in the weeks ahead: Retailers kicked off digital spending months ago. And mobile, social and email budgets are bigger than ever, according to a new study from Retail Systems Research and Bronto Software. ...Read the whole story

  • apparel ASICS Sounds Off For ING New York Marathon by Karl Greenberg

    The company, which has backed the marathon for 14 years, is partnering with electro-funk duo Chromeo on a marathon music track with a theme around "Stop at Never." The music will include ambient noises of New York as they might be experienced by marathon runners. ...Read the whole story

  • packaged goods Sir Richard's: Hello? Can We All Say 'Birth Control'? by Karl Greenberg

    Sir Richard's Condoms has launched what it dubs a non-procreators' holiday with a new online and social media campaign via advertising agency TDA_Boulder that might be thought of as a kind of anti-Mother's Day pitch. ...Read the whole story

  • technology TED: Story Key To 'Ads Worth Spreading' by Aaron Baar

    Videos celebrating the use of locally sourced food for the creation of burritos, a woman's first day of retirement after having recently lost her husband and the story of a young man who uses Sharpie markers to draw on disposable coffee cups are among the works cited. ...Read the whole story

  • retail Whole Foods Leads Green Brands by Tanya Irwin

    Whole Foods Market is the top green brand according to the 2012 Green Brands Survey, conducted by Landor Associates, a brand consulting and design firm, and Penn Schoen Berland, a research and communication firm. ...Read the whole story

  • how-to Six Ways To Improve The Way You Market by David Booth

    Data is truly the common currency that advertising will use in the years to come, and cultivating a strategy and infrastructure to leverage its power ... ...More

how-to Digital Advertising Metrics: 3 Fundamentals For CMOs by Scott Fitzgerald

If you're a CMO and you can't explain your digital advertising metrics strategy in a paragraph or less, you're in trouble. ...More

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