Friday, October 26, 2012
  • Stores Focus Online Spending On Email, Mobile

    Forget about sharpening their online strategies in the weeks ahead: Retailers kicked off digital spending months ago. And mobile, social and email budgets are bigger than ever, according to a new study from Retail Systems Research and Bronto Software. ...Read the whole story

  • ASICS Sounds Off For ING New York Marathon

    The company, which has backed the marathon for 14 years, is partnering with electro-funk duo Chromeo on a marathon music track with a theme around "Stop at Never." The music will include ambient noises of New York as they might be experienced by marathon runners. ...Read the whole story

  • Sir Richard's: Hello? Can We All Say 'Birth Control'?

    Sir Richard's Condoms has launched what it dubs a non-procreators' holiday with a new online and social media campaign via advertising agency TDA_Boulder that might be thought of as a kind of anti-Mother's Day pitch. ...Read the whole story

  • TED: Story Key To 'Ads Worth Spreading'

    Videos celebrating the use of locally sourced food for the creation of burritos, a woman's first day of retirement after having recently lost her husband and the story of a young man who uses Sharpie markers to draw on disposable coffee cups are among the works cited. ...Read the whole story

  • Whole Foods Leads Green Brands

    Whole Foods Market is the top green brand according to the 2012 Green Brands Survey, conducted by Landor Associates, a brand consulting and design firm, and Penn Schoen Berland, a research and communication firm. ...Read the whole story

Six Ways To Improve The Way You Market

Data is truly the common currency that advertising will use in the years to come, and cultivating a strategy and infrastructure to leverage its power is what will define the success or failure of tomorrow's organizations. ...More