Hurricane Sandy Makes A Name For Herself by Thom Forbes

It is, quite literally, the calm before the storm. The wind is audible but hardly stirring the leaves in front of the house (rats). The New York Times just got tossed on the walk. Even fewer creatures are stirring than usual at 5:40 a.m., it seems, as schools are closed, commuter trains aren't running into New York City and Wall Street is only conducting electronic trading. Hurricane Sandy is preparing to make her abrupt left turn "straight toward Atlantic City" and most of the East Coast is about to be "hit, and hit hard," WCBS NewRadio 88 informs us, as perhaps the most ballyhooed storm in Northeast Coast history approaches landfall. ...Read the whole story

  • packaged goods Burt's Bees Deflakes With Billboard, Video by Sarah Mahoney

    Each flake was actually a $3 off coupon -- 1,300 in all -- to encourage trial of the product. By the end of the day, passersby had yanked off enough coupons to reveal the smooth skin of the billboard model, and the company had a compelling time-lapse video. ...Read the whole story

  • restaurants Denny's Offers 'Hobbit' Menu, Collectibles by Karlene Lukovitz

    Starting Nov. 6, the fast-casual chain will feature a limited-time menu with 11 items themed to the movie, including a Hobbit Hole Breakfast, Frodo's Pot Roast Skillet and a Build Your Own Hobbit Slam, which includes new holiday items like Pumpkin Patch Pancakes. ...Read the whole story

  • research General Sentiment: Facebook Tops In Buzz by Karl Greenberg

    Not surprisingly, Facebook is number one in Impact Media Value, partly because of news around its stock being way overvalued. Apple passed Google to be number two with the iPhone 5 debut, and negative press on iOS 6 Maps. Google is number three. ...Read the whole story

  • retail Retailers Ramp Up Windows 8 Programs by Aaron Baar

    With Microsoft's Windows 8 hitting retail outlets on Friday, the retailers at the forefront of computer purchases (electronics and office supply generally) are ramping up marketing programs designed to move customers along the path to purchase. ...Read the whole story

  • pets Cesar Canine Cuisine Spotlights Therapy Dogs by Tanya Irwin

    The Mars Petcare US brand is asking consumers to support these dogs through its new "Share a Story and Share the Love" initiative, a social media campaign to help support and spotlight therapy dogs and therapy dog organizations. ...Read the whole story

  • automotive NADA To Automakers: Stop Unfair Business Practices by Karl Greenberg

    The latest Camp David issue is two-tier pricing and mandatory facility upgrades, the former (from the automakers' perspective) a way to motivate slow starters, and the latter a way to support the brand image and equity all the way to retail. ...Read the whole story

  • If You Play Your Cards Right by Bob Garfield

    Diners Club must return to its roots and be a genuine club -- not merely by conferring special privileges, but by facilitating conversation among members, ... ...More

insight How Big Data Applications View The World by Raj De Datta

It is the inherent job of a Big Data Application to help companies make better decisions and experience better results. BDAs improve user experience, positively ... ...More

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