Monday, October 29, 2012
  • Burt's Bees Deflakes With Billboard, Video

    Each flake was actually a $3 off coupon -- 1,300 in all -- to encourage trial of the product. By the end of the day, passersby had yanked off enough coupons to reveal the smooth skin of the billboard model, and the company had a compelling time-lapse video. ...Read the whole story

  • Denny's Offers 'Hobbit' Menu, Collectibles

    Starting Nov. 6, the fast-casual chain will feature a limited-time menu with 11 items themed to the movie, including a Hobbit Hole Breakfast, Frodo's Pot Roast Skillet and a Build Your Own Hobbit Slam, which includes new holiday items like Pumpkin Patch Pancakes. ...Read the whole story

  • General Sentiment: Facebook Tops In Buzz

    Not surprisingly, Facebook is number one in Impact Media Value, partly because of news around its stock being way overvalued. Apple passed Google to be number two with the iPhone 5 debut, and negative press on iOS 6 Maps. Google is number three. ...Read the whole story

  • Retailers Ramp Up Windows 8 Programs

    With Microsoft's Windows 8 hitting retail outlets on Friday, the retailers at the forefront of computer purchases (electronics and office supply generally) are ramping up marketing programs designed to move customers along the path to purchase. ...Read the whole story

  • Cesar Canine Cuisine Spotlights Therapy Dogs

    The Mars Petcare US brand is asking consumers to support these dogs through its new "Share a Story and Share the Love" initiative, a social media campaign to help support and spotlight therapy dogs and therapy dog organizations. ...Read the whole story

  • NADA To Automakers: Stop Unfair Business Practices

    The latest Camp David issue is two-tier pricing and mandatory facility upgrades, the former (from the automakers' perspective) a way to motivate slow starters, and the latter a way to support the brand image and equity all the way to retail. ...Read the whole story

Around The Net

If You Play Your Cards Right

Diners Club must return to its roots and be a genuine club -- not merely by conferring special privileges, but by facilitating conversation among members, by ceding certain decisions to members, by furnishing physical and virtual ...More

  • How Big Data Applications View The World

    It is the inherent job of a Big Data Application to help companies make better decisions and experience better results. BDAs improve user experience, positively impact the bottom line, and keep businesses from an abyss of ...More