Winds Of Change Blow Through Apple by Thom Forbes

A mighty wind blew through Cupertino late yesterday, sweeping two of Apple's top executives out of office. John Browett, who had headed the retail division for about six months after coming over from British electronics retailer Dixon's, never settled into the innovative operation that Ron Johnson built before embarking on his own rocky journey at JC Penney. A search is underway for a replacement. ...Read the whole story

  • food Hot Pockets' Viral Snoop Dogg Video Keeps Rollin' by Karlene Lukovitz

    "Pocket Like It's Hot," a tongue-in-cheek video by Snoop Dogg and friends for Hot Pockets, featuring a remix of his hit single "Drop It Like It's Hot," has pulled more than 4 million views since its YouTube debut on Oct. 10. ...Read the whole story

  • pharma Pharma Jumps On Social Media Bandwagon by Tanya Irwin

    More than 50% of leading pharma companies expect social networking, online video and other types of digital marketing to grow in use as critical tools for communicating disease state and product information, according to a recent study. ...Read the whole story

  • entertainment Activision Goes Big For 'CoD: Black Ops 2' by Aaron Baar

    In addition to Downey, Jr., who upstages a man with two tanks by having a Harrier jet, the spot also features cameos from other celebrities including Omar Sy (a French comedic actor) and Internet celebrities FPSRussia and iJustine. ...Read the whole story

  • automotive Scion Looks To Motivate Creative Entrepreneurs by Karl Greenberg

    Toyota's Scion division is extending its "What Moves You" campaign with an effort that offers a leg up to artists, musicians and young creatives. Called "Motivate," the platform dangles the chance to win a personal business mentor, $10,000 and a Scion to promote career success. ...Read the whole story

  • research Study: Consumers Ever Fussier About CSR by Sarah Mahoney

    Whether it's The Body Shop's "Beauty with heart" positioning, Timberland planting trees, or Starbucks hawking its Fair Trade brew, companies are spending more money than ever convincing customers of their corporate social responsibility. ...Read the whole story

  • sports The NBA Gets In Character With 'Hoop Troop' by Karl Greenberg

    The new effort features five animated basketball-themed characters who will appear online starting on Monday and later at events and on TV. The characters called "The NBA Hoop Troop," are aimed at growing the game of basketball among boys and girls ages 6-12. ...Read the whole story

  • Burger King Ups Marketing, Makes Demo Inroads by David Goetzl

    A top Burger King executive said the company's efforts to use marketing to reach different demographic segments continues to be effective, bringing in more female and older-adult customers. ...Read the whole story

  • my turn It's Political Season - Where's The Remote? by Judy Popky

    Candidates should embrace the new rules of marketing that brands are championing today. If politicians embraced effectiveness over tonnage, I'd argue they could be more ... ...More

insight Consumers As Brand Marketers by Kathy Oneto

Given the new world of co-creation branding where consumers set the rules and marketers need to facilitate rather than dictate brand culture, marketers should engage ... ...More

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