• Hot Pockets' Viral Snoop Dogg Video Keeps Rollin'

    "Pocket Like It's Hot," a tongue-in-cheek video by Snoop Dogg and friends for Hot Pockets, featuring a remix of his hit single "Drop It Like It's Hot," has pulled more than 4 million views since its YouTube debut on Oct. 10. ...Read the whole story

  • Pharma Jumps On Social Media Bandwagon

    More than 50% of leading pharma companies expect social networking, online video and other types of digital marketing to grow in use as critical tools for communicating disease state and product information, according to a recent study. ...Read the whole story

  • Activision Goes Big For 'CoD: Black Ops 2'

    In addition to Downey, Jr., who upstages a man with two tanks by having a Harrier jet, the spot also features cameos from other celebrities including Omar Sy (a French comedic actor) and Internet celebrities FPSRussia and iJustine. ...Read the whole story

  • Scion Looks To Motivate Creative Entrepreneurs

    Toyota's Scion division is extending its "What Moves You" campaign with an effort that offers a leg up to artists, musicians and young creatives. Called "Motivate," the platform dangles the chance to win a personal business mentor, $10,000 and a Scion to promote career success. ...Read the whole story

  • Study: Consumers Ever Fussier About CSR

    Whether it's The Body Shop's "Beauty with heart" positioning, Timberland planting trees, or Starbucks hawking its Fair Trade brew, companies are spending more money than ever convincing customers of their corporate social responsibility. ...Read the whole story

  • The NBA Gets In Character With 'Hoop Troop'

    The new effort features five animated basketball-themed characters who will appear online starting on Monday and later at events and on TV. The characters called "The NBA Hoop Troop," are aimed at growing the game of basketball among boys and girls ages 6-12. ...Read the whole story

  • Burger King Ups Marketing, Makes Demo Inroads

    A top Burger King executive said the company's efforts to use marketing to reach different demographic segments continues to be effective, bringing in more female and older-adult customers. ...Read the whole story

  • It's Political Season - Where's The Remote?

    Candidates should embrace the new rules of marketing that brands are championing today. If politicians embraced effectiveness over tonnage, I'd argue they could be more ... ...More



Consumers As Brand Marketers

Given the new world of co-creation branding where consumers set the rules and marketers need to facilitate rather than dictate brand culture, marketers should engage ... ...More

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