Marketing Daily
Thursday, November 1, 2012
  • Lexus: Fashion, Food, Travel For 2013 LS Sedan

    Besides several digital elements, there is sponsorship of the GQ "Men of the Year," and a partnership with USA's "Suits" that includes product integration ... Read the whole story

  • MGM Resorts Partners With Royal Caribbean

    Royal Caribbean International and MGM Resorts International are partnering on a program that will offer new benefits to members of the hospitality companies' loyalty ... Read the whole story

  • OPI Video Blends Brand Color With Dancing Horse

    "We are big believers in advertising, and haven't pulled back," Suzi Weiss-Fischmann, OPI and artistic director, tells Marketing Daily. "But we have to be ... Read the whole story

  • Campbell Creates, Fills CMO Role

    Campbell, which is targeting younger consumers as it seeks to reverse declining soup sales, announced earlier in 2012 that it will release 50 new ... Read the whole story

  • Mobile Shopping On Rise For Holidays

    "The big story for marketers is they have a new way to reach their consumers," Jessica Chaset, senior vice president for mobile solutions at ... Read the whole story

  • Romney Lambasted For Accusations; Will It Matter?

    Robert Passikoff, president of New York-based marketing consultancy Brand Keys, says that it's a good bet that none of this will matter to voters ... Read the whole story

  • What You Can Learn From Independent Agencies

    Agencies of all sizes are capable of producing great work. Give employees greater ownership over challenging projects; encourage more people to contribute their own ... Read the whole story

  • The Price Is Right

    Some individuals and companies are embracing the "pay what you want" approach for a variety of reasons: visibility for their business, support for less ... Read the whole story