Thursday, November 1, 2012
  • Lexus: Fashion, Food, Travel For 2013 LS Sedan

    Besides several digital elements, there is sponsorship of the GQ "Men of the Year," and a partnership with USA's "Suits" that includes product integration and on-air vignettes. The former includes a three-page spread and digital homepage takeovers. ...Read the whole story

  • MGM Resorts Partners With Royal Caribbean

    Royal Caribbean International and MGM Resorts International are partnering on a program that will offer new benefits to members of the hospitality companies' loyalty programs. The new relationship allows both companies to strengthen customer loyalty by providing more access and rewards at MGM Resorts' destinations in Las Vegas, Detroit and Mississippi and on Royal Caribbean's fleet of cruise ships. ...Read the whole story

  • OPI Video Blends Brand Color With Dancing Horse

    "We are big believers in advertising, and haven't pulled back," Suzi Weiss-Fischmann, OPI and artistic director, tells Marketing Daily. "But we have to be realistic, and acknowledge that the way young women communicate is through digital media, and anything viral will do well for us." ...Read the whole story

  • Campbell Creates, Fills CMO Role

    Campbell, which is targeting younger consumers as it seeks to reverse declining soup sales, announced earlier in 2012 that it will release 50 new soup and other products in its U.S. Simple Meals business during its current fiscal. ...Read the whole story

  • Mobile Shopping On Rise For Holidays

    "The big story for marketers is they have a new way to reach their consumers," Jessica Chaset, senior vice president for mobile solutions at Burst, tells Marketing Daily. "Mobile ... [is] another way to communicate deals and offers and promotions." ...Read the whole story

  • Romney Lambasted For Accusations; Will It Matter?

    Robert Passikoff, president of New York-based marketing consultancy Brand Keys, says that it's a good bet that none of this will matter to voters because they won't care. "The meter, generally, won't budge," he says. ...Read the whole story

What You Can Learn From Independent Agencies

Agencies of all sizes are capable of producing great work. Give employees greater ownership over challenging projects; encourage more people to contribute their own ideas. Shed inefficient methods of the past and integrate fresh ideas that ...More

  • The Price Is Right

    Some individuals and companies are embracing the "pay what you want" approach for a variety of reasons: visibility for their business, support for less mainstream goods and services, the ability to attract new customers, and ultimately ...More