Friday, November 2, 2012
  • Sandy Affects October Sales; Industry Responds

    While the storm had a big impact on the worst time of the month for auto sales and will continue to affect the industry in the short term, the essentially strong fundamentals continue with most companies selling in the U.S. reporting good numbers. ...Read the whole story

  • Western Brands Could Learn From 'Softscaling'

    In these increasingly volatile economic times, companies need to find a balance between optimizing their services through automated systems and maintaining (or, when possible, growing) their personal relationships with consumers. ...Read the whole story

  • GNC Expands Brand Campaign

    GNC will launch the second phase of its "Live Well" campaign in January with TV, out-of-home, print and online. The nationwide effort includes a refresh of all in-store graphics, digital and social media and consumer messaging. ...Read the whole story

  • Ford Moves Fields Up, Mulally To Stay On

    Alan Mulally will stay on as Ford president and CEO through at least 2014. Rumors had been floating about that he was planning on retiring and moving Mark Fields, VP of the Americas, to a higher position. That will happen, as Fields is the company's new chief operating officer. ...Read the whole story

  • Snack Bar Sales Reach $6 Billion

    Growth-drivers include snack bars' broad, multi-purpose appeal and their on-the-go convenience; the shift to snacks replacing as well as supplementing meals (snacks now account for about one-third of adults' daily calories, per the federal government. ...Read the whole story

  • Who Buys Environmentally Safe Products?

    Top 10 DMAs in which adults who say "I am willing to pay more for a product that is environmentally safe" reside: ...Read the whole story

  • Automakers Lend A Hand, Deals, Vehicles Post-Sandy

    Several automakers are offering incentives, vehicles, donations and services in any effort to lend help to the cleanup and emergency services in areas hardist hit by Hurricane Sandy and concomiitant floods and outages. ...Read the whole story

  • United Airlines Doubles Matching Sandy Donations

    United Airlines announced that the United Airlines Foundation has doubled the amount it will match in donations to support Superstorm Sandy relief efforts by American Red Cross, AmeriCares and Feeding America. The United Airlines Foundation will now match up to a total of $100,000 in donations to these organizations and hopes to generate at least $200,000 in total contributions. Customers and co-workers surpassed the United Airlines Foundation's original commitment to match up to $50,000 in donations within 48 hours. MileagePlus members can earn bonus miles by making cash donations to these organizations, and United has committed up to five million miles ... ...Read the whole story

  • EA Takes Madden Social
Anatomy Of A Sandy

Now that Sandy has been designated a "superstorm" (and who decided that and why?) it seems that in the last four days, Northeasterners have cycled through five or more stages of grief, even though "severe cabin ...More