Marketing Daily
Friday, November 2, 2012

Top of The News

ING NYC Marathon Weathers Some Criticism
by Thom Forbes

In the wake of a major disaster, people often rally around a spectacle such as the ING New York City Marathon. I remember feeling a sense of the resiliency of … Read the whole story

  • AUTOMOTIVE
    Sandy Affects October Sales; Industry Responds
    by Karl Greenberg

    While the storm had a big impact on the worst time of the month for auto sales and will continue to affect the industry … Read the whole story

  • RESEARCH
    Western Brands Could Learn From 'Softscaling'
    by Aaron Baar

    In these increasingly volatile economic times, companies need to find a balance between optimizing their services through automated systems and maintaining (or, when possible, … Read the whole story

  • RETAIL
    GNC Expands Brand Campaign
    by Tanya Gazdik

    GNC will launch the second phase of its "Live Well" campaign in January with TV, out-of-home, print and online. The nationwide effort includes a … Read the whole story

  • AUTOMOTIVE
    Ford Moves Fields Up, Mulally To Stay On
    by Karl Greenberg

    Alan Mulally will stay on as Ford president and CEO through at least 2014. Rumors had been floating about that he was planning on … Read the whole story

  • FOOD
    Snack Bar Sales Reach $6 Billion
    by Karlene Lukovitz

    Growth-drivers include snack bars' broad, multi-purpose appeal and their on-the-go convenience; the shift to snacks replacing as well as supplementing meals (snacks now account … Read the whole story

  • COMMENTARY
    Anatomy Of A Sandy
    by

    Now that Sandy has been designated a "superstorm" (and who decided that and why?) it seems that in the last four days, Northeasterners have … Read the whole story