Tuesday, November 6, 2012
  • For Holiday, Zales Sends Fingers Down The Runway

    In an effort to make sure its brightly colored diamond rings end up in women's stockings this Christmas, Zales let its fingers do the walking -- strutting down the runway in yellow, blue, red and chocolate diamonds. ...Read the whole story

  • Eight O'Clock Treats 'Superfans' To Junket

    While all savvy brands are working overtime to deepen their relationships with loyal customers through social media, Eight O'Clock Coffee has taken these efforts to unusual levels -- most recently extending them to an offline "thank-you" trip for a group of "Superfans." ...Read the whole story

  • Philly Extends Social-Media Push To LGBT Travelers

    The new element is a promotion on the Visit Gay Philly Facebook page around a personality quiz asking participants about their dining, shopping and nightlife preferences. Their answers match them with an ideal Philadelphia neighborhood for their tastes. ...Read the whole story

  • Bring Out The Holly: Holiday Forecasts Bullish

    Just out is Brand Keys' survey of some 16,200 consumers, who say they are going to spend 6% more than they did last year. That jump is twice as big as the prior year. And BDO has released its poll of CMOs of leading retailers, a group that is forecasting a 4.7% gain. ...Read the whole story

  • Pet Market Rises 15% In 5 Years

    Despite recessionary woes, dogs and cats continue to get the royal treatment with retail sales of pets and related supplies and services producing consistent gains over the past five years. According to Mintel, the pet market is worth more than $49 billion in 2012, up 15% since 2007. ...Read the whole story

  • Nissan Vids: Sentra Can Teach You The Moves

    One of the Sentra TV spots has a guy with a Sentra getting more and more respect from executives at his company merely because he owns the car. "One of the key strategies behind the Sentra is that it makes a good first impression. So we thought, 'What's the equivalent in life?'" ...Read the whole story

  • Sennheiser Gives Gamers Absolution

    Lars Nielsen, Sennheiser Gaming's marketing and communications manager, tells Marketing Daily: "Naturally, we thought that some of them -- once in a while -- may need to come up with some 'creative excuses' in order to get their 'me-time' in front of their computer." ...Read the whole story

Improve Your Marketing Performance

If you could make just one change to significantly improve the ability of your marketing organization to measure and manage performance, what would it be? According to our most recent survey, alignment is the secret sa ...More