There's good news ahead for TV commercial junkies. Just as the supply of political ads suddenly runs dry this evening -- who won't miss all that misinforming backbiting from all sides of the spectrum? -- a new generation of the "we-have-a-pill-for-that" ads that fuel news and current affairs programming appears to be more than a glimmer in Big Pharma's eye. ...
In an effort to make sure its brightly colored diamond rings end up in women's stockings this Christmas, Zales let its fingers do the ... Read the whole story
While all savvy brands are working overtime to deepen their relationships with loyal customers through social media, Eight O'Clock Coffee has taken these efforts ... Read the whole story
The new element is a promotion on the Visit Gay Philly Facebook page around a personality quiz asking participants about their dining, shopping and ... Read the whole story
Just out is Brand Keys' survey of some 16,200 consumers, who say they are going to spend 6% more than they did last year. ... Read the whole story
Despite recessionary woes, dogs and cats continue to get the royal treatment with retail sales of pets and related supplies and services producing consistent ... Read the whole story
One of the Sentra TV spots has a guy with a Sentra getting more and more respect from executives at his company merely because ... Read the whole story
Lars Nielsen, Sennheiser Gaming's marketing and communications manager, tells Marketing Daily: "Naturally, we thought that some of them -- once in a while -- ... Read the whole story