Cholesterol-Lowering Drugs May Boost Ad Budgets by Thom Forbes

There's good news ahead for TV commercial junkies. Just as the supply of political ads suddenly runs dry this evening -- who won't miss all that misinforming backbiting from all sides of the spectrum? -- a new generation of the "we-have-a-pill-for-that" ads that fuel news and current affairs programming appears to be more than a glimmer in Big Pharma's eye. ...Read the whole story

  • retail For Holiday, Zales Sends Fingers Down The Runway by Sarah Mahoney

    In an effort to make sure its brightly colored diamond rings end up in women's stockings this Christmas, Zales let its fingers do the walking -- strutting down the runway in yellow, blue, red and chocolate diamonds. ...Read the whole story

  • beverages Eight O'Clock Treats 'Superfans' To Junket by Karlene Lukovitz

    While all savvy brands are working overtime to deepen their relationships with loyal customers through social media, Eight O'Clock Coffee has taken these efforts to unusual levels -- most recently extending them to an offline "thank-you" trip for a group of "Superfans." ...Read the whole story

  • tourism Philly Extends Social-Media Push To LGBT Travelers by Karl Greenberg

    The new element is a promotion on the Visit Gay Philly Facebook page around a personality quiz asking participants about their dining, shopping and nightlife preferences. Their answers match them with an ideal Philadelphia neighborhood for their tastes. ...Read the whole story

  • retail Bring Out The Holly: Holiday Forecasts Bullish by Sarah Mahoney

    Just out is Brand Keys' survey of some 16,200 consumers, who say they are going to spend 6% more than they did last year. That jump is twice as big as the prior year. And BDO has released its poll of CMOs of leading retailers, a group that is forecasting a 4.7% gain. ...Read the whole story

  • pets Pet Market Rises 15% In 5 Years by Tanya Irwin

    Despite recessionary woes, dogs and cats continue to get the royal treatment with retail sales of pets and related supplies and services producing consistent gains over the past five years. According to Mintel, the pet market is worth more than $49 billion in 2012, up 15% since 2007. ...Read the whole story

  • automotive Nissan Vids: Sentra Can Teach You The Moves by Karl Greenberg

    One of the Sentra TV spots has a guy with a Sentra getting more and more respect from executives at his company merely because he owns the car. "One of the key strategies behind the Sentra is that it makes a good first impression. So we thought, 'What's the equivalent in life?'" ...Read the whole story

  • electronics Sennheiser Gives Gamers Absolution by Aaron Baar

    Lars Nielsen, Sennheiser Gaming's marketing and communications manager, tells Marketing Daily: "Naturally, we thought that some of them -- once in a while -- may need to come up with some 'creative excuses' in order to get their 'me-time' in front of their computer." ...Read the whole story

  • insight Improve Your Marketing Performance by Laura Patterson, Julie Schwartz

    If you could make just one change to significantly improve the ability of your marketing organization to measure and manage performance, what would it be? ... ...More

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