June 3 - 6, 2024
Wednesday, November 7, 2012
Top of The News
Product placement -- a.k.a. brand integration -- has grown into a roughly $25 billion industry in the U.S., supporting its own battery of go-getters, an extensive Wikipedia entry, a Morgan … Read the whole story
FOODWith consumers wanting (or saying they want) more fruits and vegetables in their diets, Del Monte Foods is launching a new advertising campaign emphasizing … Read the whole story
BEVERAGESCheerwine -- the bubbly, wild cherry-flavored soft drink that's an institution in the South -- calls itself a brand on the move, with a … Read the whole story
RETAILEBay Motors is reaching out to the enthusiast crowd with a new Web site devoted to aftermarket customizers and car lovers looking for muscle … Read the whole story
RETAILWalgreens is rolling out Ology, a line of personal and cleaning products formulated with gentler chemicals. Its announcement follows Johnson & Johnson's news last … Read the whole story
PETSU.S. retail sales of natural pet products totaled $4.1 billion in 2012, reflecting a compound annual growth rate of 17% over the 2008-2012 period, … Read the whole story
AUTOMOTIVEPrint ads for the new Ford Fusion car show competitive cars becoming diaphanous when the Fusion is in the picture (thanks to on-vehicle paint … Read the whole story
- COMMENTARY
It's all over except for the shouting, which, given the whole polarized tenor of the race so far, will no doubt be loud and … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Lisle Friedman - Casa Komos Brands Group, Vice President of Marketing
Jeannie Hannigan - Little Leaf Farms, Senior Brand Manager
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