Product placement -- a.k.a. brand integration -- has grown into a roughly $25 billion industry in the U.S., supporting its own battery of go-getters, an extensive Wikipedia entry, a Morgan Spurlock movie about the practice and its own awards competition and Top 10 lists. Now Anheuser-Busch and Stolichnaya vodka are attempting to create a new category of brand cultivation: product displacement, a.k.a. product disintegration. They object to the use of their brands by Denzel Washington's character, a heroic airplane pilot struggling with alcohol and cocaine dependence, in the movie "Flight." ...
With consumers wanting (or saying they want) more fruits and vegetables in their diets, Del Monte Foods is launching a new advertising campaign emphasizing ... Read the whole story
Cheerwine -- the bubbly, wild cherry-flavored soft drink that's an institution in the South -- calls itself a brand on the move, with a ... Read the whole story
EBay Motors is reaching out to the enthusiast crowd with a new Web site devoted to aftermarket customizers and car lovers looking for muscle ... Read the whole story
Walgreens is rolling out Ology, a line of personal and cleaning products formulated with gentler chemicals. Its announcement follows Johnson & Johnson's news last ... Read the whole story
U.S. retail sales of natural pet products totaled $4.1 billion in 2012, reflecting a compound annual growth rate of 17% over the 2008-2012 period, ... Read the whole story
Print ads for the new Ford Fusion car show competitive cars becoming diaphanous when the Fusion is in the picture (thanks to on-vehicle paint ... Read the whole story