Products 'For Her' Inspire Sarcastic Upbraids by Thom Forbes

"What do women want?" Sigmund Freud famously asked. Judging by the reaction to several recent product introductions, some major marketers are as clueless as ever. ...Read the whole story

  • research Millennials: The Scoop On Food, Dining, Clothing by Karlene Lukovitz

    Consumers 16 to 34 are indeed different than older consumers when it comes to dining out, dining in, grocery shopping and apparel shopping behaviors and preferences, confirms a new study from The Boston Consulting Group. ...Read the whole story

  • retail Forrester: Online Sellers Need More Than Best Prices by Sarah Mahoney

    Price is still the leading reason a shopper moves from one site to another, with 85% of consumers saying it's critical. But Forrester reports that lower shipping costs (61%), in-stock products (41%), coupons and promotions (34%) all play a role. ...Read the whole story

  • health and beauty aids Axe Sponsors Comedy Tour by Tanya Irwin

    Axw Hair has teamed up with young comedians to create the "Splitting Hairs" Comedy Tour in conjunction with Comedy Central. Kicking off at the New York Comedy Festival on Nov. 9, each "Splitting Hairs" live show will feature live and pre-taped segments and audience participation. ...Read the whole story

  • automotive Barriers Need Fixing Before EV's Take Off by Karl Greenberg

    J.D. Power and Associates' study, which looks at EV shopping, consideration and ownership experience, finds that nearly half of current EV owners say they are still mostly driven by a need to be green. Not so for the next generation of owners, those shopping now. ...Read the whole story

  • technology Ad:Tech: MillerCoors, Land Rover Drive Mobile by Karl Greenberg

    "Mobile's true power is the ability to capitalize on location and in-the-moment. But you have to protect your turf; you know when they are in your store, and you can offer consumers loyalty programs. You should be able to dynamically serve them ads when they are cross-shopping." ...Read the whole story

  • my turn 007 Slums With Heineken by Tom Siebert

    As I figured and hoped, Heineken's $45 million product placement deal with the new James Bond franchise entry "Skyfall" doesn't undermine the 007 brand at ... ...More

insight Facebook's Newest Ad Offering by Zephrin Lasker

Improving advertising performance on Facebook has long been an issue for advertisers. Facebook Custom Audience helps brands to deepen engagement with their audience as they ... ...More

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