In this age of one-to-one marketing through digital channels, it might seem incongruous for a realty company to employ such old-school mass media tactics, … Read the whole story

To reach women during the holidays, maybe marketers should turn up the "meh" and tone down the "merry." A new study reports that for … Read the whole story

Honda is joining the year-end sales mix with "Happy Honda Days." The effort, which has an oddly '60's color-TV feel, features the odd parent … Read the whole story

Ocean Spray and the cranberry industry are pumping up their efforts to get cranberry drinks exempted from a potential ban on sugar-added beverages in … Read the whole story

With the Los Angeles Auto Show coming up, pundits are talking about auto trends. That's not too surprising, as the show will have a … Read the whole story