Wednesday, November 21, 2012
  • Q&A: Century 21 CMO Thorne On Super Bowl

    In this age of one-to-one marketing through digital channels, it might seem incongruous for a realty company to employ such old-school mass media tactics, but as CMO Bev Thorne explains, the significant investment (30-second spots are going for $3.8 million this year) is more than worth it. ...Read the whole story

  • Holidays Put Women In Contradictory Moods

    To reach women during the holidays, maybe marketers should turn up the "meh" and tone down the "merry." A new study reports that for the average American female, the holidays are emotionally complex, and portraying them as stoked-for-the-holidays shopping machines may backfire. ...Read the whole story

  • Honda Launches Humorous Year-End Campaign

    Honda is joining the year-end sales mix with "Happy Honda Days." The effort, which has an oddly '60's color-TV feel, features the odd parent or two, with an obstreperous mother saying the wrong things to her son at the wrong time, among other wackos. ...Read the whole story

  • Ocean Spray's 'Big Guys' Join Sugar Policy Fray

    Ocean Spray and the cranberry industry are pumping up their efforts to get cranberry drinks exempted from a potential ban on sugar-added beverages in school venues like vending machines and snack bars. Proposed regulations are due out in the spring. ...Read the whole story

  • Los Angeles Show To Glow As Sales Improve

    With the Los Angeles Auto Show coming up, pundits are talking about auto trends. That's not too surprising, as the show will have a record 50 debuts -- half-and-half global and domestic, but more skewed toward luxury and imports. ...Read the whole story

  • Marketers: Give Us More Digital For Ads

    Digital marketing shop Adform says research done during ad:tech New York, suggests marketers expect growth in both rich media and mobile integration from display advertisers. Almost two-thirds (64 percent) of marketers surveyed expect investment in rich media online advertising campaigns to increase beyond that of standard banner ads in 2013. ...Read the whole story

  • Jaguar Launches Ad Campaign For AWD

    Jaguar is launching a new advertising campaign to talk about all wheel drive (AWD) technology and its powertrains on the 2013 Jaguar XF and XJ luxury sedans. The company says the campaign aims to tout the automaker's capabilities in all weather, someone one is more likely to associate with sibling Land Rover. It also supports Tata's ambitions to grow Jaguar's presence in the United States, per a release. ...Read the whole story

Around The Net

Marketing Lessons From Team Obama

An Obama 2012 campaign promise to emphasize education has already been fulfilled in some respects: The president's team schooled Romney's on how to run an effective, analytics-driven campaign, and educated marketers on best practices for analytics-enabled ...More