Marketing Daily
Thursday, November 29, 2012
  • Canadian Club Intros 'Join the Club' Campaign

    In the videos, the "chairman" compares his first CC whisky drink to noticing his first chest hair, and says that he drinks CC when … Read the whole story

  • J.D. Power: Peering At Dealers Through The Digital Screen

    When it comes to online reputation, auto dealers are no different than any other business, be they hotels or plumbers -- or individuals for … Read the whole story

  • Condom Brand Durex Launches AIDS Program

    Durex will donate one of the products for every person who gets involved in its #1Share1Condom social media campaign leading up to World AIDS … Read the whole story

  • Holiday Inn Introduces Windows 8 App

    The InterContinental Hotels Group's Holiday Inn brand is the first major hotel brand to launch a travel app for Windows 8 -- the newest … Read the whole story

  • A Rose From Concrete For Ford Fusion

    Ford has launched a campaign for the new Fusion sedan that brings the car out of a block of concrete, with laser beams assisting, … Read the whole story

  • The Brand Equity Of The Rolling Stones

    Unlike most other bands that formed in the 1960s, which have either broken apart or lost relevance, The Rolling Stones remain an extraordinarily powerful … Read the whole story

  • India: An Inside View For The International Marketplace

    It's time that U.S. companies learn from the India market and capitalize on real speed-to-market strategies. At the very least, brands can use this … Read the whole story