Thursday, November 29, 2012
  • Canadian Club Intros 'Join the Club' Campaign

    In the videos, the "chairman" compares his first CC whisky drink to noticing his first chest hair, and says that he drinks CC when he eats bacon (which is "all five food groups"), as well as when he's consuming 73-ounce Porterhouse steaks. ...Read the whole story

  • J.D. Power: Peering At Dealers Through The Digital Screen

    When it comes to online reputation, auto dealers are no different than any other business, be they hotels or plumbers -- or individuals for that matter: treat them right and your virtues are amplified online; give one person a crappy experience and the world will know. ...Read the whole story

  • Condom Brand Durex Launches AIDS Program

    Durex will donate one of the products for every person who gets involved in its #1Share1Condom social media campaign leading up to World AIDS Day on Dec. 1. The new global initiative, which will run from Nov. 26 until Dec. 1, will use Twitter and Facebook to generate awareness. ...Read the whole story

  • Holiday Inn Introduces Windows 8 App

    The InterContinental Hotels Group's Holiday Inn brand is the first major hotel brand to launch a travel app for Windows 8 -- the newest version of the Windows operating platform for a variety of PCs and tablet devices. ...Read the whole story

  • A Rose From Concrete For Ford Fusion

    Ford has launched a campaign for the new Fusion sedan that brings the car out of a block of concrete, with laser beams assisting, all to a recitation of the poem "The Rose that Grew from Concrete," by the late Tupac Shakur. ...Read the whole story

The Brand Equity Of The Rolling Stones

Unlike most other bands that formed in the 1960s, which have either broken apart or lost relevance, The Rolling Stones remain an extraordinarily powerful cultural and musical force. Let's face it: The Rolling Stones aren't just ...More