The Brand Republic hed may look sensational but it's the blunt truth: "Tesco CMO Tim Mason Out As Chain Concedes Defeat In U.S." The world's third-largest supermarket chain is bailing on its 199 Fresh & Easy Neighborhood Markets in Arizona, California and Nevada that were described by Mason at launch in 2007 as "designed to draw customers back to their local neighborhoods by offering high-quality, fresh and nutritious food at affordable prices," Marketing's Daniel Farey-Jones recalls. ...
"This is a big deal for Macy's and Sean John," CEO Rob Norden tells "Marketing Daily." "It's never been done before." The fashion video ... Read the whole story
It opens with scenes of a fanciful landscape featuring trees made of slices of Granny Smith apples, fallen snow made of coconut, and a ... Read the whole story
Agency group JWT's eighth annual Key Trend Forecast sees acceleration of a lot of social trends. One is "Adult Recess," the kind of unstructured ... Read the whole story
Eighty percent of consumers are willing to use a non-bank for their next mortgage, according to a Carlisle & Gallagher Consulting Group consumer mortgage ... Read the whole story
The retailer's home page invites viewers to interact with the video, with Kate Bosworth's makeup available with just a click, as is the song. ... Read the whole story
The letter -- part of a larger campaign being launched by the Workgroup that includes social media, a letter-writing campaign to Nickelodeon's CEO and ... Read the whole story
Alexander Edwards, president of Strategic Vision, tells "Marketing Daily" that innovation isn't just about technology, but also defined by styling and performance. "With Hyundai, ... Read the whole story