Wednesday, December 5, 2012
  • Macy's: This Holiday, Wear Your Video On Your Sleeve

    "This is a big deal for Macy's and Sean John," CEO Rob Norden tells "Marketing Daily." "It's never been done before." The fashion video tag slides into a pocket on the sleeve, and comes with software that allows users to convert any YouTube or personal video. ...Read the whole story

  • Edible Arrangements Airs New Holiday TV Spot

    It opens with scenes of a fanciful landscape featuring trees made of slices of Granny Smith apples, fallen snow made of coconut, and a house created from cinnamon sticks, then shows one of the company's franchise owners creating a new Holiday House Bouquet arrangement. ...Read the whole story

  • JWT Sees Social Trends Accelerating In '13

    Agency group JWT's eighth annual Key Trend Forecast sees acceleration of a lot of social trends. One is "Adult Recess," the kind of unstructured leisure time we advocate for kids. There is likely to be a tightening of the stress vice to "super stressful" living. ...Read the whole story

  • Some Consumers Would Consider Walmart Mortgage

    Eighty percent of consumers are willing to use a non-bank for their next mortgage, according to a Carlisle & Gallagher Consulting Group consumer mortgage study with one in three saying they would consider a mortgage from Walmart. ...Read the whole story

  • Topshop, Bosworth Launch Digital Wonderland

    The retailer's home page invites viewers to interact with the video, with Kate Bosworth's makeup available with just a click, as is the song. (It's available on iTunes, Shazam and Spotify, and the London-based retailer says it is hoping it makes No. 1.) ...Read the whole story

  • Group Asserts Nickelodeon Markets 'Junk Food'

    The letter -- part of a larger campaign being launched by the Workgroup that includes social media, a letter-writing campaign to Nickelodeon's CEO and other efforts -- is the latest volley in the ongoing controversy over food marketing to children. ...Read the whole story

  • Study Finds Innovation Pleases Car, Truck Owners

    Alexander Edwards, president of Strategic Vision, tells "Marketing Daily" that innovation isn't just about technology, but also defined by styling and performance. "With Hyundai, it's styling; with Volkswagen, it's the sporty feel and TDI [diesel] technology." ...Read the whole story

Call Me Maybe? The Key To Effective Advertising

No matter how sexy a spot looks, how cleverly it's written, how accurately it's targeted, or even how much social media it uses, it won't make the register ring repeatedly without making it easy to call ...More