Tesco Sours On Fresh & Easy by Thom Forbes

The Brand Republic hed may look sensational but it's the blunt truth: "Tesco CMO Tim Mason Out As Chain Concedes Defeat In U.S." The world's third-largest supermarket chain is bailing on its 199 Fresh & Easy Neighborhood Markets in Arizona, California and Nevada that were described by Mason at launch in 2007 as "designed to draw customers back to their local neighborhoods by offering high-quality, fresh and nutritious food at affordable prices," Marketing's Daniel Farey-Jones recalls. ...Read the whole story

  • retail Macy's: This Holiday, Wear Your Video On Your Sleeve by Sarah Mahoney

    "This is a big deal for Macy's and Sean John," CEO Rob Norden tells "Marketing Daily." "It's never been done before." The fashion video tag slides into a pocket on the sleeve, and comes with software that allows users to convert any YouTube or personal video. ...Read the whole story

  • food Edible Arrangements Airs New Holiday TV Spot by Karlene Lukovitz

    It opens with scenes of a fanciful landscape featuring trees made of slices of Granny Smith apples, fallen snow made of coconut, and a house created from cinnamon sticks, then shows one of the company's franchise owners creating a new Holiday House Bouquet arrangement. ...Read the whole story

  • research JWT Sees Social Trends Accelerating In '13 by Karl Greenberg

    Agency group JWT's eighth annual Key Trend Forecast sees acceleration of a lot of social trends. One is "Adult Recess," the kind of unstructured leisure time we advocate for kids. There is likely to be a tightening of the stress vice to "super stressful" living. ...Read the whole story

  • financial services Some Consumers Would Consider Walmart Mortgage by Tanya Irwin

    Eighty percent of consumers are willing to use a non-bank for their next mortgage, according to a Carlisle & Gallagher Consulting Group consumer mortgage study with one in three saying they would consider a mortgage from Walmart. ...Read the whole story

  • retail Topshop, Bosworth Launch Digital Wonderland by Sarah Mahoney

    The retailer's home page invites viewers to interact with the video, with Kate Bosworth's makeup available with just a click, as is the song. (It's available on iTunes, Shazam and Spotify, and the London-based retailer says it is hoping it makes No. 1.) ...Read the whole story

  • food Group Asserts Nickelodeon Markets 'Junk Food' by Karlene Lukovitz

    The letter -- part of a larger campaign being launched by the Workgroup that includes social media, a letter-writing campaign to Nickelodeon's CEO and other efforts -- is the latest volley in the ongoing controversy over food marketing to children. ...Read the whole story

  • automotive Study Finds Innovation Pleases Car, Truck Owners by Karl Greenberg

    Alexander Edwards, president of Strategic Vision, tells "Marketing Daily" that innovation isn't just about technology, but also defined by styling and performance. "With Hyundai, it's styling; with Volkswagen, it's the sporty feel and TDI [diesel] technology." ...Read the whole story

Follow MediaPost