Michael Francis To Animate DreamWorks' Branding Efforts by Thom Forbes

Michael Francis, who drew much praise during his long tenure directing marketing and advertising at Target but served an unfruitful stint as president at JC Penney's more recently, is joining DreamWorks Animation as chief global brand officer, where he will lead its worldwide licensing and consumer-products efforts, including manufacturing, sales and branding. ...Read the whole story

  • retail Old Navy Goes Social With BuzzFeed by Karl Greenberg

    Old Navy has gotten a lot of attention for its seasonal TV campaign featuring "The Griswolds," but there are some under-the-wire digital happenings aligned with its overarching "Holidays All the Way" campaign of which the TV work is part and parcel. ...Read the whole story

  • food and beverages Social, Net Heavily Influence Moms' Food Choices by Karlene Lukovitz

    Mothers are 43% more likely to go online to gather coupons and 38% more likely to look at store Web sites than food shoppers as a whole, according to Packaged Facts' "Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends" report. ...Read the whole story

  • automotive Fiat GSTV Creative: Man In Pump by Karl Greenberg

    It appears to be a slot in the pump through which a slightly crazed guy is peering, speakeasy-style. He has taken up residence in the pump to get a glimpse of a 2013 Fiat 500 when it pulls up. Maniacally, he gazes out and bemoans the fact that he hasn't seen one yet. ...Read the whole story

  • entertainment GAC Network Broadens Base With Hollywood Talent by Aaron Baar

    The new campaign, which is quietly launching on the network this week before fully rolling out in the first quarter, expands on an effort the network launched last year that showed country music artists and how they "return to the country" in their downtime. ...Read the whole story

  • research Cynicism Toward Charities Is On The Rise by Sarah Mahoney

    New research from the marketing company finds that only 16% of consumers say they intend to purchase cause-related presents this year, far lower than the 49% who said they intended to do so back in 2010. And 41% say they are undecided. ...Read the whole story

  • financial services Gen X Most Vulnerable Financially by Tanya Irwin

    Different generations responded differently to the recession, according to a study, and leaving Generation X members the most vulnerable in terms of their lack of financial planning, according to Financial Finesse, which studied the distinct financial issues, priorities, and vulnerabilities of the different age groups. ...Read the whole story

insight 'Tis the Season To Be Shopping by Projjol Banerjea

As the holiday season draws near, advertisers should not forget that "you get what you give," and value-exchange advertising may just be your ticket to ... ...More

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