Michael Francis, who drew much praise during his long tenure directing marketing and advertising at Target but served an unfruitful stint as president at JC Penney's more recently, is joining … Read the whole story
Old Navy has gotten a lot of attention for its seasonal TV campaign featuring "The Griswolds," but there are some under-the-wire digital happenings aligned … Read the whole story
Mothers are 43% more likely to go online to gather coupons and 38% more likely to look at store Web sites than food shoppers … Read the whole story
It appears to be a slot in the pump through which a slightly crazed guy is peering, speakeasy-style. He has taken up residence in … Read the whole story
The new campaign, which is quietly launching on the network this week before fully rolling out in the first quarter, expands on an effort … Read the whole story
New research from the marketing company finds that only 16% of consumers say they intend to purchase cause-related presents this year, far lower than … Read the whole story
Different generations responded differently to the recession, according to a study, and leaving Generation X members the most vulnerable in terms of their lack … Read the whole story
I've been out of the ad-criticism game for a few years now, but those Top and Bottom 10 year-enders are irresistible, are they not? … Read the whole story
As the holiday season draws near, advertisers should not forget that "you get what you give," and value-exchange advertising may just be your ticket … Read the whole story