Wednesday, December 12, 2012
  • Friskies Offers 'Catify' App

    Friskies is launching an app that allows people to see themselves in cat form using cat photo templates and quirky captions. The app, called "Catify Yourself," allows users to choose a cat background template (including holiday-themed options) featuring a cat in a playful pose, and then add their own photo or a photo of a friend or family member. ...Read the whole story

  • Before The 11th Hour, Stores Look To Boost Sales

    The International Council of Shopping Centers reports that weekly retail sales slipped again in the most recent week, falling 0.7% in the week ended Dec. 8. And on a year-over-year basis, retail sales slowed to a 2.5% growth rate. ...Read the whole story

  • Defining Hispanic Millennials' Food Preferences

    Millennials, aged 22 to 35, make up fully 65% of the U.S. Hispanic population - and they do have somewhat different eating habits than non-Hispanic Millennials, according to new National Eating Trends Hispanic research from The NPD Group. ...Read the whole story

  • NFL Running 'Homegating' Campaign For NFL Store

    To launch the campaign, which promotes things like counter-top cooking appliances, NFL team-branded serving accoutrements and containers, crock pots, cutting boards, beer steins and wine glasses, the NFL tapped actress and football fan Holly Robinson Peete. ...Read the whole story

  • Lady A Gets In The Game

    The popular country act has teamed with Gameloft to appear in "Oregon Trail: American Settler." In the new content, band members will appear as in-game quest givers, in which they challenge gamers to build a brand new concert hall in their frontier cities. ...Read the whole story

  • Audio-Device Maker ALO Flies United

    Comprising old-school, full-page black-and-white print ads with '60s vintage typography and a 60-second video with a rockabilly guitar track, the ads are on United Airlines' in-flight magazine 'Hemispheres' and its video Entertainment Channel. ...Read the whole story

Would You Cheat On Your Favorite Brand?

Because favorite brands help them feel connected, influential, and productive, Millennials instinctively covet and protect them. Clearly, cultivating faithfulness is a relevant orientation for marketing and communication teams to now rally behind. ...More