Tuesday, December 18, 2012
  • JetBlue's Loyalty Lessons: Let Customers Decide

    Working with KULA Causes, JetBlue set up a giving platform just days after the storm passed through New York and New Jersey, which allowed the airline's frequent fliers to donate directly to the American Red Cross. JetBlue rewarded its members for doing so. ...Read the whole story

  • Ad Spend Up: JCPenney At Least Getting Ads Right

    Nielsen said the best-liked ads and integrations include Ancestry.com's spot featuring Ellen Harrington, Subway's placements on "The Office" and JCPenney's Ellen Degeneres ads. In fact, JCPenney, despite its financial troubles, had 4 of the top 10 ad efforts. ...Read the whole story

  • Jell-O Pudding Spoofs 12/21 Apocalypse

    The ads, from CP+B, show intrepid brand reps braving the jungle to reach a Mayan temple and attempt to save the world by offering the gods Jell-O Pudding (as opposed to the "boring" vegetables and beans that actual Mayans offered the gods to win their protection). ...Read the whole story

  • Apple, Android Dominate Mobile Platform Impressions

    "It's a validation of a lot of other trends we're seeing," Taimour Azizuddin, global insights analyst at InMobi, tells "Marketing Daily." "When we look at the market share side of things, Apple and Android are continuing to increase, while RIM is continuing to show declines." ...Read the whole story

  • Ace Metrix Introduces Emotional Sentiment Index

    Analytics leader Ace Metrix is introducing the Emotional Sentiment Index (ESI), a new metric for determining the level of emotional engagement consumers have with ads. The index gives the advertiser an index score to understand how the ad engages with viewers on an emotional level. ...Read the whole story

  • Muscle Comes To Detroit In January

    Chevrolet has also been seeding the Web with a trio of black-and-white videos about the new Corvette. They don't show the car, but rather designers and engineers carving it out of clay, taking it on hot laps, and testing its aerodynamics and performance. ...Read the whole story

How To Successfully Invest In The Brand-Building Experience

Strong brands are key enablers that will open the door to new categories, markets, and distribution channels -- if marketing leaders account for four categories of investment that uncover unique customer insights, clearly define the brand ...More