Working with KULA Causes, JetBlue set up a giving platform just days after the storm passed through New York and New Jersey, which allowed … Read the whole story

Nielsen said the best-liked ads and integrations include Ancestry.com's spot featuring Ellen Harrington, Subway's placements on "The Office" and JCPenney's Ellen Degeneres ads. In … Read the whole story

The ads, from CP+B, show intrepid brand reps braving the jungle to reach a Mayan temple and attempt to save the world by offering … Read the whole story

"It's a validation of a lot of other trends we're seeing," Taimour Azizuddin, global insights analyst at InMobi, tells "Marketing Daily." "When we look … Read the whole story

Analytics leader Ace Metrix is introducing the Emotional Sentiment Index (ESI), a new metric for determining the level of emotional engagement consumers have with … Read the whole story

Chevrolet has also been seeding the Web with a trio of black-and-white videos about the new Corvette. They don't show the car, but rather … Read the whole story