Friday, December 21, 2012
  • With Smartphones, Consumers Sharper Than Stores

    Last year, 59% agreed that consumers are typically better connected to product information than their in-store associates. Shoppers second that, with the feeling strongest among Gen Y (46%), followed by Gen X (38%) and roughly a third of Baby Boomers. ...Read the whole story

  • Food Retailers Leveraging 'Economics Of Experience'

    Grocery retailers, facing commoditization and intense cross-channel competition, early on grasped that delivering the right experiences to their shoppers is a critical differentiator and highly effective strategy for growing their top lines and maintaining margins. ...Read the whole story

  • Dodge, Chevrolet, Ford Tops For Ad Awareness

    Last month, Dodge, Chevrolet, and Ford came out on top in the ad awareness wars, according to YouGov Brand Index. The firm bases the ranking on a daily poll of 5,000 per weekday via online panel meant to be demographically representative of the national population. ...Read the whole story

  • Time Warner Cable Educates Consumers

    "We have so many features and functionality and things that we provide to our customers that we felt like we needed to get out," Jeffrey Hirsch, executive vice president and chief marketing officer of residential services for TWC, tells "Marketing Daily." ...Read the whole story

  • Americans Optimistic About Holiday Travel

    In spite of the factors that make holiday travel unappealing, Americans are increasingly optimistic about traveling, according to an IBM analysis of social media sentiment. Measuring public sentiment can help travel industry chief marketing officers customize incentives and services. ...Read the whole story

  • Vroom, Vroom! Sales Are Up ... And Up

    Based on how the month looks now, the market research company thinks December will be even better, with 1,152,500 new vehicles delivered to owners. The current selling rate represents 500,000 units higher than the expected 2012 full-year rate. ...Read the whole story

  • Poll: 68%, Still Shopping, Love Booze and Lotto

    Consumer Reports says that 68% of Americans, or 132 million people, still haven't finished their holiday shopping. And it estimates that some 17 million plan to be in stores on Christmas Eve. For these procrastinators, gift cards are the solution: 62% say they will buy one, 27% will give cash, 15% will buy a alcoholic beverage as a gift, and 12% will give lottery tickets. Meanwhile, the poll also revealed that people are overwhelmingly happy about spending more time with a spouse or significant other over the holidays, with 98% looking forward to it, and 88% saying they are looking ... ...Read the whole story

  • Mazda6 Over Times Square

    Mazda has erected its first-ever billboard in Times Square. The giant LED board, which is promoting the new Mazda6 sedan, will stay aloft until the end of March ...Read the whole story

  • Virgin Mobile Teams With Lady Gaga on Tour, Social Cause
What's In Store For Marketers in 2013? The Data Knows!

Digital prognosticators beg their data scientists to run predictive algorithms to determine the likelihood of the coming year's events. With almost zero accountability and no proclivity toward self-serving predictions (wink), I offer my look at the ...More

  • I Want To Be Tracked In 2013

    Raise your hand if you're sick to death of all of the privacy misinformation and fear-mongering in the press lately. There's so much hype around the topic, it makes the recent political campaigns seem tame by ...More

  • The Worst Videos of 2012

    It was a year of amazing work, and unsurpassed video consumption, with consumers snacking on video via phone, tablet and laptop. Not all are stellar. Here are 10 the universe should spit out. You'd think that ...More