• Acura Flies Like An Eagle To Sundance

    Honda North America might be in the midst of checking out new ad agencies, but that isn't stopping its Acura division from checking into Hotel California, as sponsor of the World Premiere of "History of the Eagles: Part One." The automaker will set up digs in Park City, Utah to sponsor the film at the 2013 Sundance Film Festival. The film premieres Jan. 19 at the city's Eccles Theater. The sponsorship includes a sweepstakes dangling an "Exclusive Experience at the Sundance Film Festival" and an auction of Eagles autographed memorabilia. ...Read the whole story

  • Amazon Sets Standard; J.C. Penney, Apple, Dell Drop

    Customers want more merchandise appeal and variety from most retailers, according to the annual Holiday E-Retail Satisfaction Index released today by customer experience analytics firm ForeSee. Internet-retail giant Amazon remains at the head of the class, according to the 8th annual report, which is based on more than 24,000 customer surveys collected during the prime holiday shopping season between Thanksgiving and Christmas. ...Read the whole story

  • Coca-Cola Sees Expansion In Mobile Future

    Coca-Cola launched its largest digital effort ever this year with its "Move to the Beat" campaign for the Summer Olympics across 100 countries. Mobile played a key part in the award-winning effort, with SMS activations, integrated apps and promotional QR codes. MediaPost talked to Kim Siler, mobile brand strategist, global connections at Coca-Cola, about the Olympics campaign and the company's broader mobile strategy. ...Read the whole story

  • Netflix Aims For Exclusive Content, New Disney Deal

    As the competition in the online streaming space (Amazon, Hulu, etc.) gains steam, Netflix is looking to differentiate itself through exclusive content, according to a Wall Street report. A signal: a new deal with Disney giving it sole rights to a slew of films in a pay-TV window. As Netflix tries to build a moat around its content, a potential long-term implication is the service becoming "somewhat more likely to eventually gain carriage from a traditional cable or satellite distributor," according to Barclays analyst Anthony DiClemente. ...Read the whole story

  • Netflix Aims For Exclusive Content, New Disney Deal

    Netflix is looking to differentiate itself through exclusive content, according to a Wall Street report. A signal: a new deal with Disney giving it sole rights to a slew of films in a pay-TV window. ...Read the whole story

  • Curing The PR Patient In 2013

    As we close out 2012, I fear our industry has developed an infection -- caused in part by an outdated way of measuring our own ... ...More



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