Thursday, December 27, 2012
  • Acura Flies Like An Eagle To Sundance

    Honda North America might be in the midst of checking out new ad agencies, but that isn't stopping its Acura division from checking into Hotel California, as sponsor of the World Premiere of "History of the Eagles: Part One." The automaker will set up digs in Park City, Utah to sponsor the film at the 2013 Sundance Film Festival. The film premieres Jan. 19 at the city's Eccles Theater. The sponsorship includes a sweepstakes dangling an "Exclusive Experience at the Sundance Film Festival" and an auction of Eagles autographed memorabilia. ...Read the whole story

  • Amazon Sets Standard; J.C. Penney, Apple, Dell Drop

    Customers want more merchandise appeal and variety from most retailers, according to the annual Holiday E-Retail Satisfaction Index released today by customer experience analytics firm ForeSee. Internet-retail giant Amazon remains at the head of the class, according to the 8th annual report, which is based on more than 24,000 customer surveys collected during the prime holiday shopping season between Thanksgiving and Christmas. ...Read the whole story

  • Coca-Cola Sees Expansion In Mobile Future

    Coca-Cola launched its largest digital effort ever this year with its "Move to the Beat" campaign for the Summer Olympics across 100 countries. Mobile played a key part in the award-winning effort, with SMS activations, integrated apps and promotional QR codes. MediaPost talked to Kim Siler, mobile brand strategist, global connections at Coca-Cola, about the Olympics campaign and the company's broader mobile strategy. ...Read the whole story

  • Netflix Aims For Exclusive Content, New Disney Deal

    As the competition in the online streaming space (Amazon, Hulu, etc.) gains steam, Netflix is looking to differentiate itself through exclusive content, according to a Wall Street report. A signal: a new deal with Disney giving it sole rights to a slew of films in a pay-TV window. As Netflix tries to build a moat around its content, a potential long-term implication is the service becoming "somewhat more likely to eventually gain carriage from a traditional cable or satellite distributor," according to Barclays analyst Anthony DiClemente. ...Read the whole story

  • Netflix Aims For Exclusive Content, New Disney Deal

    Netflix is looking to differentiate itself through exclusive content, according to a Wall Street report. A signal: a new deal with Disney giving it sole rights to a slew of films in a pay-TV window. ...Read the whole story

  • CS News: 7-Eleven Offers Healthy Options

    7-Eleven Inc. is adding more fresh and healthy food to its convenience store offerings, according to CS News. Over the last year, the retailer has introduced a line of fresh foods and downsized some of its fare by creating portion-size items. The c-store retailer's goal by is to have 20% of sales coming from fresh foods in its American and Canadian stores, up from about 10% "We're aspiring to be more of a food and beverage company, and that aligns with what the consumer now wants, which is more tasty, healthy, fresh food choices," said 7-Eleven's President and CEO Joseph ... ...Read the whole story

  • The Detroit Bureau: Oops, Corvette Goes Early

    The only time automakers and social media aren't on good terms is when the former are trying to keep the drama building, leading up the reveal of a new vehicle. That's especially true when it's a vehicle like the Corvette. But the renderings of the 2014 Chevrolet Corvette, a pretty much totally redesigned vehicle, have leaked onto the Web, according to The Detroit Bureau. Only a handful of journalists have had a chance to see or hear about the new C7 ‘Vette in advance of its debut at the 2013 Detroit Auto Show. But now it appears that a number ... ...Read the whole story

  • NPR: Rye? Is That, Like, A Kind Of Whiskey?

    Scotch, rum, vodka, tequila even. Bourbon? Sure. But rye? A drink like from the pleistocene? Well, it's back. Whiskey from rye grain may be still a sliver of the spirits biz, but sales have tripled in the past five years. It's even in farming town Templeton, Iowa, according to NPR. Templeton Rye, sold in Iowa and 11 other states, is made from a grandfather's secret recipe. The actual production, however, takes place at a distillery in Shelbyville, Ind., with the aged whiskey shipped to Templeton for bottling. There's also the Buffalo Trace Distillery in Frankfort, Ky., the "oldest continually operating ... ...Read the whole story

Curing The PR Patient In 2013

As we close out 2012, I fear our industry has developed an infection -- caused in part by an outdated way of measuring our own "health" (or revenue and client success). Maybe we should call it ...More