Friday, December 28, 2012
  • Kraft Launching 40+ New Products

    Kraft Foods Group is kicking off 2013 by announcing more than 40 new products. This marks the first comprehensive product launch announcement since Kraft became an independent public company in October. Kraft has grouped the innovations (some of which were introduced into stores in late 2012) into general areas of focus reflecting the desires of today's consumers: Bold flavors; flexible eating patterns; simpler product recipes; and customization. ...Read the whole story

  • Association of Global Automakers Reads The Tea Leaves

    Michael Stanton, president and CEO of the Association of Global Automakers (rebranded as Global Automakers) took the podium at last week's meeting of the International Motor Press Association in New York to talk about the view from Washington, DC. The organization is the Washington voice for around 13 import-brand automakers, making up about 40% of the market here. ...Read the whole story

  • DirecTV Ups Rates, Blames Program Fees

    DirecTV says its programming fees will rise sharply -- by nearly 10% this year. In that regard, it will be raising prices to consumers to help defray these costs. In a message to its customers, the satellite TV program distributor says retail prices will climb 4.5% starting in February. DirecTV big package "Premier" will now carry a $124.99-a-month price tag. Its now named "Ultimate" package is $77.99; "Xtra" is $70.99; and "Choice" is $64.99. ...Read the whole story

  • 23% Uptick In E-Book Readers

    If you made the switch from print books to e-books this year, you're not alone. The proportion of Americans 16 and older who read e-books increased to 23% from 16% in 2012, according to new data from the Pew Research Center's Internet & American Life Project. At the same time, the share of those reading print books in the 12 months ending in November fell to 67% from 72%. ...Read the whole story

  • The Detroit Bureau: Toyota Settles On Runaway Car Suits

    Toyota Motor Co. has reached a more than $1 billion settlement intended to put an end to hundreds of lawsuits stemming from the maker’s problems with unintended acceleration, according to The Detroit Bureau. But Toyota still faces a separate series of lawsuits from those who claim to have been injured by runaway vehicles. The proposed settlement specifically covers lawsuits filed by owners who alleged that the value of their cars, trucks and crossovers had plummeted substantially as a result of the crisis triggered by a series of revelations and recalls that eventually involved more than 14 million Toyota products worldwide. ...Read the whole story

  • Convenience Store News: Gasoline Prices Await Fiscal Cliff

    Gas prices have been trending lower, but as we get our barrels ready to go over the fiscal waterfall, gasoline will probably fall along with us, according to the Convenience Store News. If a deal is reached, though, gas prices would actually increase. According to AAA, any deal would translate into good news for the economy, and a good economy raises the demand for gas resulting in higher prices at the pump. Tom Kloza, chief oil analyst with the Oil Price Information Systems (OPIS) agreed with this assessment but noted that some regions of the country, like the Midwest, could ... ...Read the whole story

  • Russell Athletic Builds Presence In College Gridiron

    The first-ever Russell Athletic Bowl is a sign of where the athletic gear brand is going and how it's ramping up sponsorships and marketing, according to The Russell Athletic Bowl is played under the auspices of Florida Citrus Sports. In June of this year, Russell Athletic signed a deal for title sponsorship through 2015. Russell Athletic will use the game to support its current marketing campaign, "Together We R," from lead agency The Richards Group, Dallas, via TV commercials, signage, social media and fan and client activation in the days leading to the game. The deal also gives Russell ... ...Read the whole story

Ad Turkey: 2012's Most WTF Spot

There's a stilted, "Twilight Zone"-ish vibe to the opening of this commercial, as if the viewer somehow broke through the time/space continuum to find herself watching TV in Poland. ...More

  • Lucky Thirteen: Trends For 2013

    As everyone knows, the number 13 holds great symbolism. For marketers and brand managers who want to look beyond the horizon, we have identified 13 critical trends for 2013. ...More

  • 'Consumer' Is A Four-Letter Word

    By focusing not on what someone wants to buy, but on who they want to be, we can create a more powerful bond with customers. So maybe we should just stop calling them by a name ...More