Some Kentucky agency executives want to light a fire under Kentucky's tourism marketing. Whit Hiler, Griffin VanMeter and Kent Carmichael (now in Chicago) of Lexington-based Cornett-IMS, Bullhorn, and Energy BBDO, respectively, created a more aggressive positioning than the official "Unbridled Spirit" campaign. Last year, they received attention for trying to get its "Kentucky for Kentucky" ad in the Super Bowl by crowdsourcing media dollars from lovers of the Bluegrass state. ...Read the whole story

Auto pundits see an increase in auto sales next year, but it won't be stupendous. Edmunds.com says growth will remain in the single digits -- a plateau compared to 2012, when the market was in full mode. "What's especially encouraging is the current competitive strength among the automakers," says Edmunds.com's' chief economist Lacey Plache in a statement. He says consumers will win as automakers launch new vehicles and compete to win customers. ...Read the whole story

It's one thing to attract mobile gamers; it's quite another to keep them. But when a game is dependent on advertising support for its existence, keeping them is of the utmost importance. Marketing Daily speaks with the CEO of the analytics and retargeting company OtherLevels. ...Read the whole story

A multimillion-dollar television ad campaign celebrates the talents of Virgin Atlantic's employees. The spot is designed to highlight the skills of the airline's staff of crew, designers, pilots and other employees. The ad kicks off the airline's new marketing campaign with the slogan "Flying in the Face of Ordinary," which aims to capture Virgin Atlantic's pioneering spirit. ...Read the whole story

This year, hopefully, families will take on something positive instead of giving something up -- a trend we have seen during the past few years ... ...More