Wednesday, January 2, 2013
  • Kentucky Kicks Ass, But Not Officially (Yet)

    Some Kentucky agency executives want to light a fire under Kentucky's tourism marketing. Whit Hiler, Griffin VanMeter and Kent Carmichael (now in Chicago) of Lexington-based Cornett-IMS, Bullhorn, and Energy BBDO, respectively, created a more aggressive positioning than the official "Unbridled Spirit" campaign. Last year, they received attention for trying to get its "Kentucky for Kentucky" ad in the Super Bowl by crowdsourcing media dollars from lovers of the Bluegrass state. ...Read the whole story

  • Edmunds: 2013 U.S. Autos Slightly Better Than 2012

    Auto pundits see an increase in auto sales next year, but it won't be stupendous. says growth will remain in the single digits -- a plateau compared to 2012, when the market was in full mode. "What's especially encouraging is the current competitive strength among the automakers," says's' chief economist Lacey Plache in a statement. He says consumers will win as automakers launch new vehicles and compete to win customers. ...Read the whole story

  • Q&A: Brendan O'Kane, OtherLevels

    It's one thing to attract mobile gamers; it's quite another to keep them. But when a game is dependent on advertising support for its existence, keeping them is of the utmost importance. Marketing Daily speaks with the CEO of the analytics and retargeting company OtherLevels. ...Read the whole story

  • Virgin Atlantic TV Ad Celebrates Staff

    A multimillion-dollar television ad campaign celebrates the talents of Virgin Atlantic's employees. The spot is designed to highlight the skills of the airline's staff of crew, designers, pilots and other employees. The ad kicks off the airline's new marketing campaign with the slogan "Flying in the Face of Ordinary," which aims to capture Virgin Atlantic's pioneering spirit. ...Read the whole story

    Around The Net

    • New Jersey Launches Post-Sandy Campaign

      Marketers for New Jersey are trying to figure out how, post-Sandy, to tout New Jersey's toughness. Unveiling print ads that depict silhouetted construction workers, the state's non-profit marketing arm says it will roll out a post-Sandy campaign this week with the message, "New Jersey: A State of Resilience." "We want to go with something that says, 'Jersey Tough,' " said Tracye McDaniel, CEO of Choose New Jersey, a non-profit state marketing company. ...Read the whole story

    • Ford Focus Set To Be Best Seller Detroit Bureau

      Ford Motor Co. expects to sell 2.2 million Ford brand vehicles in the U.S. when sales numbers are totaled for 2012. It will make this the second straight year Ford has topped the two-million mark. Ford is also the only automotive brand to top two million U.S. sales since 2007 -- and the only auto brand expected to surpass that mark in America this year. In addition, the Ford Focus is expected to remain the best-selling global vehicle nameplate, based on the latest available R.L. Polk new vehicle registration data through September, toppling long-time sales king the Toyota Corolla. ...Read the whole story

    • Hangover Burger A Tradition Burger Business

      Now that people are trying to clear their heads of cobwebs and circulatory systems of spirits, it's safe to review the best hangover burgers, those protein-and-fat rich, hair-of-the-cow, morning-after pickups. Among them: Slater's 50/50, with locations in boozing locales Anaheim Hills, Huntington Beach and San Diego, Calif. has the Bloody Mary Burger, featuring a beef patty infused with Worcestershire and Tabasco sauces that's topped with grilled tomato, garlic-stuffed olive tapenade and bacon-vodka sauce and served on a bacon-pretzel bun. Read on if you dare. ...Read the whole story

    • The Worst Game Marketing Of 2012

      Gamemakers make great CGI, but have advertising and marketing campaigns that need a Pixar-type makeover. How about Sony's PlayStation Vita, whose ads feature a woman with two extra breasts on her back? The ad ran in a French magazine that had a picture of a woman from the neck down with two large breasts on her chest and two more on her back. The caption on the ad, in French, reads, "Twice the touch screens, twice the sensation." Seriously. Then there's Hitman: Absolution. Publisher Square Enix started off the marketing campaign for its assassination title with a trailer showing the ... ...Read the whole story

    • Viking Range Gets Snapped Up Chicago Tribune
    • Sponsors With Tebow Through Thick And Thin -- For Now Wall Street Journal
    Redefining 'Resolutions' For Families In The New Year

    This year, hopefully, families will take on something positive instead of giving something up -- a trend we have seen during the past few years and one that we foresee will only grow. Here are a ...More