Tuesday, January 8, 2013
  • Forrester: Marketers Still Customer Experience Clods

    While few marketers would argue that happy customers are the meat-and-potatoes of brand love, a new report from Forrester says that many companies are still getting it wrong. Most companies are still inept at using customer insights to drive profits, it says. ...Read the whole story

  • Sponsorship Spend Heading Up, As Brands Seek Niches

    Sponsorships are on the rise this year, according to GroupM sports sponsorship consulting and research firm IEG. The firm sees a 5.5% increase in sponsorship spending by North American companies this year over 2012, when companies spent $18.91 billion. ...Read the whole story

  • Starbucks In Big Blonde Roast Sampling Campaign

    Starbucks has launched a new cross-channel sampling and sharing campaign to accelerate growth of its Blonde Roast offerings, introduced a year ago in its cafes and in grocery stores. Starbucks is also introducing a Vanilla Blonde variety of the lighter roast in its cafes. ...Read the whole story

  • Consumer Reviews Gain Influence; Learn To Manage Them

    "It's part of the broader fragmentation of media," Bradford Williams, president of Weber Shandwick's North American Technology Practice, says. "User-generated content has shifted the influence from a relatively small number of influential critics to a much more distributed model." ...Read the whole story

  • Farmers Insurance Aims To Educate

    Farmers Insurance is shifting its creative strategy from less silly to helping consumers avoid problems in the first place. Each spot in the campaign aims to feature helpful nuggets of information. The effort, themed "It's Smarter to Have a Plan," debuted Jan. 1 during the Rose Bowl and continued to run during other college football bowl games. ...Read the whole story

  • U by Kotex Debunks Myths With New Campaign

    A new campaign that focuses on digital elements is an effort to build on the brand's straight-ahead approach to the product, which launched as a designer-packaged item in 2011 with the tagline "Break the Cycle." ...Read the whole story

Food Advertising Protests Endanger Kids TV

Those who would take the responsibility for child discipline from parents think they are performing noble acts. They would force the replacement of menu options from food that kids like to items that they may not ...More