While few marketers would argue that happy customers are the meat-and-potatoes of brand love, a new report from Forrester says that many companies are … Read the whole story

Sponsorships are on the rise this year, according to GroupM sports sponsorship consulting and research firm IEG. The firm sees a 5.5% increase in … Read the whole story

Starbucks has launched a new cross-channel sampling and sharing campaign to accelerate growth of its Blonde Roast offerings, introduced a year ago in its … Read the whole story

"It's part of the broader fragmentation of media," Bradford Williams, president of Weber Shandwick's North American Technology Practice, says. "User-generated content has shifted the … Read the whole story

Farmers Insurance is shifting its creative strategy from less silly to helping consumers avoid problems in the first place. Each spot in the campaign … Read the whole story

A new campaign that focuses on digital elements is an effort to build on the brand's straight-ahead approach to the product, which launched as … Read the whole story