Thursday, January 10, 2013
  • 'Psy' Does Super Bowl Ad For Wonderful Pistachios

    Wonderful Pistachios originally planned to run two different, 15-second ads, but changed its strategy because the Psy creative, directed by Grammy Award-winning director Mathew Cullen, was so compelling that "we decided that it needed and deserved 30 seconds." ...Read the whole story

  • Warc Lowers '13 Ad Spending Growth Projections

    Warc has reduced its projections for 2013 global advertising spending since its last forecast, released in August. The marketing intelligence service now projects that total, all-medium global advertising spending will increase by 4% this year, down 0.9 percentage points. ...Read the whole story

  • Target Strikes Back Against Showrooming

    The Minneapolis-based retailer, which began testing price-matching against specific competitors over the holidays, says the now-year-round program will make it easier for shoppers to know they are getting the best deal around. ...Read the whole story

  • Kia Cements Georgia Footprint With Hall Of Fame

    Tim Chaney, director of marketing and communications for Irvine, Calif.-based Kia Motors America, tells Marketing Daily that sponsorship of the facility, which is downtown near Centennial Olympic Park, Georgia Aquarium and World of Coca-Cola, is a long-term arrangement. ...Read the whole story

  • Doritos Reveals 'Crash The Super Bowl' Finalists

    Two of the user-generated videos will air as ads during the Super Bowl XLVII on Feb. 3: one chosen by public votes cast between Jan. 4 and Jan. 29 on the Doritos Facebook page or through the brand's Facebook mobile app, the other chosen by the Doritos brand team. ...Read the whole story

  • Arizona Takes Tourism Cue From The Stars

    Complementing the state's national "In a word: Arizona" tourism effort, the campaign is targeted at travelers in Chicago, Denver and Minneapolis, which are a source of many Arizona travelers during the winter months, says Kiva Couchon of the Arizona Office of Tourism. ...Read the whole story

  • Automakers Roar Into CES

    At least eight automakers are at the Las Vegas show, touting partnerships around entertainment, content, navigation, and autonomous-driving for platforms like Sync (Ford), UConnect (Chrysler), MyLink (Chevrolet), and Blue Link (Hyundai). ...Read the whole story

  • T-Mobile Joins MLB For Marketing Program

    T-Mobile USA, Inc. and Major League Baseball (MLB) announced today at the 2013 International Consumer Electronics Show (CES) that T-Mobile is now the Official Wireless Sponsor of MLB. As part of the multi-year, multi-million dollar partnership, T-Mobile will work with MLB and its industry-leading digital media and technology company, MLB Advanced Media (MLBAM), to enhance America's National Pastime on and off the field with game-changing wireless capabilities. This marks the first time in more than a decade that MLB has partnered with a major wireless provider. ...Read the whole story

  • Fast-fashion Uniqlo Expands In New York
  • Nissan GT Academy Winners Race Dubai 24
The Rise of the Super-Empowered Customer

In today's business, the customer matters more than anything. With customer loyalty up for grabs, how can companies capitalize? Listen to your customers, value their feedback, make them feel heard, and implement new technologies to solve ...More