The Word On Dreamliner Glitches: 'Teething Problems' by Thom Forbes

A string of glitches to various systems in Boeing's new 787 Dreamliner seems to be adding up to a nettling public relations problem for the manufacturer. But its executives -- hampered by what they can say publicly because of ongoing investigations -- are assuring both the public and its customers that there's nothing to worry about and, so far, appear to be mounting a successful campaign. ...Read the whole story

  • food 'Psy' Does Super Bowl Ad For Wonderful Pistachios by Karlene Lukovitz

    Wonderful Pistachios originally planned to run two different, 15-second ads, but changed its strategy because the Psy creative, directed by Grammy Award-winning director Mathew Cullen, was so compelling that "we decided that it needed and deserved 30 seconds." ...Read the whole story

  • research Warc Lowers '13 Ad Spending Growth Projections by Karlene Lukovitz

    Warc has reduced its projections for 2013 global advertising spending since its last forecast, released in August. The marketing intelligence service now projects that total, all-medium global advertising spending will increase by 4% this year, down 0.9 percentage points. ...Read the whole story

  • retail Target Strikes Back Against Showrooming by Sarah Mahoney

    The Minneapolis-based retailer, which began testing price-matching against specific competitors over the holidays, says the now-year-round program will make it easier for shoppers to know they are getting the best deal around. ...Read the whole story

  • automotive Kia Cements Georgia Footprint With Hall Of Fame by Karl Greenberg

    Tim Chaney, director of marketing and communications for Irvine, Calif.-based Kia Motors America, tells Marketing Daily that sponsorship of the facility, which is downtown near Centennial Olympic Park, Georgia Aquarium and World of Coca-Cola, is a long-term arrangement. ...Read the whole story

  • food Doritos Reveals 'Crash The Super Bowl' Finalists by Karlene Lukovitz

    Two of the user-generated videos will air as ads during the Super Bowl XLVII on Feb. 3: one chosen by public votes cast between Jan. 4 and Jan. 29 on the Doritos Facebook page or through the brand's Facebook mobile app, the other chosen by the Doritos brand team. ...Read the whole story

  • tourism Arizona Takes Tourism Cue From The Stars by Aaron Baar

    Complementing the state's national "In a word: Arizona" tourism effort, the campaign is targeted at travelers in Chicago, Denver and Minneapolis, which are a source of many Arizona travelers during the winter months, says Kiva Couchon of the Arizona Office of Tourism. ...Read the whole story

  • automotive Automakers Roar Into CES by Karl Greenberg

    At least eight automakers are at the Las Vegas show, touting partnerships around entertainment, content, navigation, and autonomous-driving for platforms like Sync (Ford), UConnect (Chrysler), MyLink (Chevrolet), and Blue Link (Hyundai). ...Read the whole story

  • advice The Rise of the Super-Empowered Customer by Jon Sanderson

    In today's business, the customer matters more than anything. With customer loyalty up for grabs, how can companies capitalize? Listen to your customers, value their ... ...More

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