Wednesday, January 16, 2013
  • Nissan Brings Global Context To U.S. Marketing

    Nissan has a lot of changes in strategy, on mobile vehicle marketing communications, and in the air. Literally. The air in Nissan's exhibition space at the North American International Auto Show was suffused with the scent of green tea. ...Read the whole story

  • Amid Gun-Control Protests, Walmart Vows To Hire Vets

    In what amounts to a ginormous hug for some of its most devoted customers, Walmart intends to hire 100,000 veterans in the next five years. And starting on Memorial Day, it is promising a job to any honorably discharged veteran in the first year off active duty. ...Read the whole story

  • Red Lobster Launches First Spanish-Language Campaign

    Taglined "Disfruta un Mar de Sabores" ("Enjoy a Sea of Flavors"), the ad features Ariana Paz, a real server at the Gainesville, Fla. Red Lobster, expressing her "unscripted passion" for the restaurant's food and atmosphere, while serving a meal to a Hispanic family. ...Read the whole story

  • Armstrong's Admission Will Move Him Off A-List

    "He can recover marginally," David Johnston, CEO of public relations agency Strategic Vision, tells "Marketing Daily," saying it's unlikely Armstrong will hit the A-list ever again. "What he can do to rebuild [his reputation] is to follow up with charitable work, donations and things of that nature." ...Read the whole story

  • Lexus Heads Into 2013 With IS, And 'L'

    At the North American International Auto Show in Detroit the luxury division of Toyota rolled out the new, totally redesigned IS, the Lexus car that first brought a sport driving zeitgeist to the brand (if you don't include the SC 430 roadster, discontinued about three years ago). ...Read the whole story

  • Sony Settles With 'Kevin Butler' Actor Over Bridgestone TV Ad

    Sony Computer Entertainment has settled its breach of contract court fight with the actor Jerry Lambert. Lambert portrayed the "Kevin Butler" character that was prominent in some 30 Sony PlayStation game console TV ads that aired from 2009 to 2012. ...Read the whole story

Top 5 Media-Buying Predictions For 2013

Digital spend continued to grow in 2012. I expect this trend to continue in 2013, with a few interesting twists on the evolution of the media mix, where brands focus their media spend, and how technology, ...More