Daniel J. Edelman, who founded his eponymous agency in Chicago in 1952 and "pioneered public relations as a corporate marketing tool," as the "Wall Street Journal"'s Stephen Miller observes, died yesterday at 92 of congestive heart failure. He had remained active until recently in the firm, which has remained independent under the leadership of his son, Richard, with 66 offices and more than 4,500 employees worldwide. ...
Nissan has a lot of changes in strategy, on mobile vehicle marketing communications, and in the air. Literally. The air in Nissan's exhibition space ... Read the whole story
In what amounts to a ginormous hug for some of its most devoted customers, Walmart intends to hire 100,000 veterans in the next five ... Read the whole story
Taglined "Disfruta un Mar de Sabores" ("Enjoy a Sea of Flavors"), the ad features Ariana Paz, a real server at the Gainesville, Fla. Red ... Read the whole story
"He can recover marginally," David Johnston, CEO of public relations agency Strategic Vision, tells "Marketing Daily," saying it's unlikely Armstrong will hit the A-list ... Read the whole story
At the North American International Auto Show in Detroit the luxury division of Toyota rolled out the new, totally redesigned IS, the Lexus car ... Read the whole story
Sony Computer Entertainment has settled its breach of contract court fight with the actor Jerry Lambert. Lambert portrayed the "Kevin Butler" character that was ... Read the whole story