Dan Edelman, Who Transformed PR, Dies At 92 by Thom Forbes

Daniel J. Edelman, who founded his eponymous agency in Chicago in 1952 and "pioneered public relations as a corporate marketing tool," as the "Wall Street Journal"'s Stephen Miller observes, died yesterday at 92 of congestive heart failure. He had remained active until recently in the firm, which has remained independent under the leadership of his son, Richard, with 66 offices and more than 4,500 employees worldwide. ...Read the whole story

  • automotive, packaged goods Nissan Brings Global Context To U.S. Marketing by Karl Greenberg

    Nissan has a lot of changes in strategy, on mobile vehicle marketing communications, and in the air. Literally. The air in Nissan's exhibition space at the North American International Auto Show was suffused with the scent of green tea. ...Read the whole story

  • retail Amid Gun-Control Protests, Walmart Vows To Hire Vets by Sarah Mahoney

    In what amounts to a ginormous hug for some of its most devoted customers, Walmart intends to hire 100,000 veterans in the next five years. And starting on Memorial Day, it is promising a job to any honorably discharged veteran in the first year off active duty. ...Read the whole story

  • restaurants Red Lobster Launches First Spanish-Language Campaign by Karlene Lukovitz

    Taglined "Disfruta un Mar de Sabores" ("Enjoy a Sea of Flavors"), the ad features Ariana Paz, a real server at the Gainesville, Fla. Red Lobster, expressing her "unscripted passion" for the restaurant's food and atmosphere, while serving a meal to a Hispanic family. ...Read the whole story

  • sports Armstrong's Admission Will Move Him Off A-List by Aaron Baar

    "He can recover marginally," David Johnston, CEO of public relations agency Strategic Vision, tells "Marketing Daily," saying it's unlikely Armstrong will hit the A-list ever again. "What he can do to rebuild [his reputation] is to follow up with charitable work, donations and things of that nature." ...Read the whole story

  • automotive Lexus Heads Into 2013 With IS, And 'L' by Karl Greenberg

    At the North American International Auto Show in Detroit the luxury division of Toyota rolled out the new, totally redesigned IS, the Lexus car that first brought a sport driving zeitgeist to the brand (if you don't include the SC 430 roadster, discontinued about three years ago). ...Read the whole story

  • Sony Settles With 'Kevin Butler' Actor Over Bridgestone TV Ad by Steve McClellan

    Sony Computer Entertainment has settled its breach of contract court fight with the actor Jerry Lambert. Lambert portrayed the "Kevin Butler" character that was prominent in some 30 Sony PlayStation game console TV ads that aired from 2009 to 2012. ...Read the whole story

  • insight Top 5 Media-Buying Predictions For 2013 by David Jakubowski

    Digital spend continued to grow in 2012. I expect this trend to continue in 2013, with a few interesting twists on the evolution of the ... ...More

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