The biggest lesson gleaned from Subway's foot-long fiasco last week is obvious: It doesn't take much to kick off a social-media stampede followed by a mainstream media steamrolling. The question … Read the whole story
In the teaser, the car blows into New Orleans, blasting open the door of a French Quarter bistro, making peoples' jaws -- and at … Read the whole story
A new report from Forrester shows that while some brands brushed up on their people skills in 2012, most didn't. So while Marshalls, Courtyard … Read the whole story
Isopure, a sports drink that has become a part of many professional and amateur athletes' workout regimens, eschews the celebrity endorsements characteristic of so … Read the whole story
Consolidation among the major beer brewers combined with the economic downturn may present new challenges for local brewers, according to a report from Rabobank. … Read the whole story
Progressive, health and wellness-minded consumers are increasingly concerned about research linking excessive consumption of added sugars and fructose to systemic inflammation and long-term risks … Read the whole story
Once registered, a giftee has the option of connecting to Facebook and Twitter to get the word out and to thank people who donated. … Read the whole story
Tim Calkins, clinical professor of marketing at The Kellogg School of Management at Northwestern, and co-author of the annual Kellogg School Super Bowl Advertising … Read the whole story
Fresh Step is kicking off the new year by leveraging the Internet to help cats in need and raise funds for the ASPCA with … Read the whole story
Exploiting social media to get companies, rather than government, is more likely to result in change for the good. A new study from Havas … Read the whole story
Calling it the largest-scale adaptation of facial coding technology in the industry, Millward said two of its largest clients -- Unilever and The Coca-Cola … Read the whole story
Lance Armstrong appeared on the Oprah Winfrey Network to explain 20 years of cheating, lying and cruel personal destruction of his truthful critics. Although … Read the whole story
As we enter 2013 and technologies and communications channels continue to evolve, it is imperative that brands embrace the new demands of today's empowered … Read the whole story