• Mercedes-Benz: The Devil And The Big Easy

    In the teaser, the car blows into New Orleans, blasting open the door of a French Quarter bistro, making peoples' jaws -- and at least one waiter's flatware -- drop as if they've seen Methuselah himself. Coffee boils in a cup, a thermometer spikes, and the jukebox sputters to life. ...Read the whole story

  • Customer Experience: Most Brands Still Suck

    A new report from Forrester shows that while some brands brushed up on their people skills in 2012, most didn't. So while Marshalls, Courtyard by Marriott, Sam's Club, Target, Amazon and USAA have plenty to brag about, the majority -- 61% to be exact -- scored just "OK" or "poor." ...Read the whole story

  • Isopure Unleashes More Marketing Muscle

    Isopure, a sports drink that has become a part of many professional and amateur athletes' workout regimens, eschews the celebrity endorsements characteristic of so many ads in the category in favor of real people telling real stories in a campaign breaking this month. ...Read the whole story

  • Local Brewers Face Bigger Competition

    Consolidation among the major beer brewers combined with the economic downturn may present new challenges for local brewers, according to a report from Rabobank. The research shows that as the top four brewers (AB Inbev, SABMiller, Heineken and Carlsberg ) grew through acquisitions, many of the smaller local brewers stood on the sidelines and are now finding themselves competing with global giants, rather than with other local niche players. ...Read the whole story

  • Sugar As 'Toxin' And Other 2013 Food Culture Trends

    Progressive, health and wellness-minded consumers are increasingly concerned about research linking excessive consumption of added sugars and fructose to systemic inflammation and long-term risks for heart disease and other chronic diseases. ...Read the whole story

  • Dodge Lets You Buy Your Dart, With Help

    Once registered, a giftee has the option of connecting to Facebook and Twitter to get the word out and to thank people who donated. RocketHub handles the entire crowdfunding process. Funds raised on the registry, minus processing fees, can be used to purchase the car. ...Read the whole story

  • Getting The Most From A Super Bowl Spend

    Tim Calkins, clinical professor of marketing at The Kellogg School of Management at Northwestern, and co-author of the annual Kellogg School Super Bowl Advertising Review, has suggestions for marketers and advertisers who want to get the most out of their Super Bowl buy. ...Read the whole story

  • Fresh Step, ASPCA Team For Catdance Film Festival

    Fresh Step is kicking off the new year by leveraging the Internet to help cats in need and raise funds for the ASPCA with its Catdance promotion. As part of the festival, actress and feline lover AnnaLynne McCord joined Fresh Step in debuting five cat-inspired films from a nationwide search and unveiled a limited-edition, cat-inspired hat that will be available for purchase exclusively at ASPCA.org. ...Read the whole story

  • Prosumers: Wallets More Powerful Than Votes

    Exploiting social media to get companies, rather than government, is more likely to result in change for the good. A new study from Havas Worldwide finds that a lot of people feel "prosumers," consumer activists, can make a difference in that regard. ...Read the whole story

  • Unilever, Coca-Cola Utilize Facial Analysis To Enhance Ad Tests

    Calling it the largest-scale adaptation of facial coding technology in the industry, Millward said two of its largest clients -- Unilever and The Coca-Cola Co. -- will use the technique for all of their advertising testing in 2013. ...Read the whole story

  • The Truthiness Is Out There

    Lance Armstrong appeared on the Oprah Winfrey Network to explain 20 years of cheating, lying and cruel personal destruction of his truthful critics. Although he ... ...More



Resolution: Embrace Consumer Relevance

As we enter 2013 and technologies and communications channels continue to evolve, it is imperative that brands embrace the new demands of today's empowered consumer ... ...More

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