The Plot Gets Upbeat For Netflix by Thom Forbes

We could talk about Apple's disconcerting results, McDonald's tepid expectations or the high price of tea (and everything else) in China, but why not head toward the end of the week with an upbeat story line? Netflix. ...Read the whole story

  • automotive Super Bowl XLVII: Hyundai's Excellent Adventure by Karl Greenberg

    Hyundai has a seven-seat crossover in the 2013 Santa Fe, but is using its big Super Bowl grab (and its requirement that all ads in and around it be borderline certifiable) to tout Santa Fe as a vehicle for adventure that is exciting for kids and parents alike. ...Read the whole story

  • retail For CPGs, Club Stores Are Red Hot by Sarah Mahoney

    "It surprised us that even though these clubs are among the biggest retailers and a major part of CPG companies' portfolios, there often isn't any cohesive plan in place to develop strategies that effectively use these channels," says Deloitte's Rich Nanda. ...Read the whole story

  • research Ace Metrix: Big Drivers Of Super Bowl Ad Success by Karlene Lukovitz

    "Humor that appeals to the masses is really the hallmark of a good Super Bowl ad," sums up Ace Metrix CEO Peter Daboll. "Some advertisers make the mistake of using humor to appeal to only one demographic. Budweiser and Bud Light have [done so]." ...Read the whole story

  • beverages Craft Beer Sales Continue To Rise by Tanya Irwin

    Despite the economic downturn, craft beers are defying recessionary trends with an impressive upward swing, according to Mintel. The latest research by Mintel on the craft beer market in the U.S. shows that sales of craft beer nearly doubled between 2007 and 2012, increasing from $5.7 billion in 2007 to $12 billion in 2012. ...Read the whole story

  • food and beverages Sweeteners & Sweets: New Attitudes, New Strategies by Karlene Lukovitz

    On one hand, people frequently report that they're trying to eat healthier and avoid sugar and high-fructose corn syrup. On the other hand, Hartman sees people "pursing premium sweet indulgences with greater delight and abandon than ever before." Key word: premium. ...Read the whole story

  • electronics U.S. Driving Worldwide Tablet Growth by Aaron Baar

    "It's not a global phenomenon," ABI's Jeff Orr tells "Marketing Daily." "Most of the growth is coming from the U.S., and at some point you reach [market] saturation. But what about the rest of the world? Some markets will follow the U.S., but the majority will not." ...Read the whole story

  • automotive Q&A: Chevrolet Finds New Roads Worldwide by Karl Greenberg

    In Part One of a two-parter with "Marketing Daily," Alan Batey talks about Chevrolet's deal with Manchester United, the new "Find New Roads" Chevrolet tagline, and how to make global marketing both consistent around the world and meaningful in local markets. ...Read the whole story

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