Thursday, January 24, 2013
  • Super Bowl XLVII: Hyundai's Excellent Adventure

    Hyundai has a seven-seat crossover in the 2013 Santa Fe, but is using its big Super Bowl grab (and its requirement that all ads in and around it be borderline certifiable) to tout Santa Fe as a vehicle for adventure that is exciting for kids and parents alike. ...Read the whole story

  • For CPGs, Club Stores Are Red Hot

    "It surprised us that even though these clubs are among the biggest retailers and a major part of CPG companies' portfolios, there often isn't any cohesive plan in place to develop strategies that effectively use these channels," says Deloitte's Rich Nanda. ...Read the whole story

  • Ace Metrix: Big Drivers Of Super Bowl Ad Success

    "Humor that appeals to the masses is really the hallmark of a good Super Bowl ad," sums up Ace Metrix CEO Peter Daboll. "Some advertisers make the mistake of using humor to appeal to only one demographic. Budweiser and Bud Light have [done so]." ...Read the whole story

  • Craft Beer Sales Continue To Rise

    Despite the economic downturn, craft beers are defying recessionary trends with an impressive upward swing, according to Mintel. The latest research by Mintel on the craft beer market in the U.S. shows that sales of craft beer nearly doubled between 2007 and 2012, increasing from $5.7 billion in 2007 to $12 billion in 2012. ...Read the whole story

  • Sweeteners & Sweets: New Attitudes, New Strategies

    On one hand, people frequently report that they're trying to eat healthier and avoid sugar and high-fructose corn syrup. On the other hand, Hartman sees people "pursing premium sweet indulgences with greater delight and abandon than ever before." Key word: premium. ...Read the whole story

  • U.S. Driving Worldwide Tablet Growth

    "It's not a global phenomenon," ABI's Jeff Orr tells "Marketing Daily." "Most of the growth is coming from the U.S., and at some point you reach [market] saturation. But what about the rest of the world? Some markets will follow the U.S., but the majority will not." ...Read the whole story

  • Q&A: Chevrolet Finds New Roads Worldwide

    In Part One of a two-parter with "Marketing Daily," Alan Batey talks about Chevrolet's deal with Manchester United, the new "Find New Roads" Chevrolet tagline, and how to make global marketing both consistent around the world and meaningful in local markets. ...Read the whole story

Some Digital Marketers Are Still In The Dark

Knowing that your consumers are researching and purchasing earlier each year means that you should be in the online marketplace just as early. Planning and paying early can actually lead to cheaper prices across the bo ...More