Friday, January 25, 2013
  • Popcorn Brand Piggybacks On Monopoly Contest

    "Our goal was to generate some attraction and make the connection between family game night and fun with Jolly Time," Haberman's Nathan Rice tells "Marketing Daily." "The important part for us is the buzz we're getting and being part of the conversation." ...Read the whole story

  • For Super Bowl, VW Turns YouTube Anger To Happiness

    The salubrious sentiment from that fourth-quarter ad last year will come back in the second quarter of the Super Bowl this year. Actually, it's online now in teaser form. "Sunny Side," via Deutsch, L.A., reverses a tactic that a couple of automakers have used in the past. ...Read the whole story

  • GEICO, Universal In Line-up For 'Puppy Bowl' 2013

    "Our challenge is always to come up with new opportunities for new advertisers like GEICO sponsoring the stadium naming rights this year. In years past, we have added the Kitty Halftime sponsored by Bissell, the Icebreaker Timeout feature and Subaru integration in the show open." ...Read the whole story

  • Super Bowl: 39% Prefer Ads Over Game

    Thirty-nine percent of American adults say that the ads are their favorite part of the Super Bowl, versus 28% who favor the game itself, according to a survey by market research company Lab42. The ad preference is more pronounced among women. ...Read the whole story

  • Ann Taylor Brings Back Kate Hudson In Spring Campaign

    Ann Taylor says it is bringing back actress Kate Hudson as the face of the brand. The retailer says the actress will also develop a capsule collection for the chain, in conjunction with creative director Lisa Axelson. Available in May, the company says the collection will include dresses that draw on Hudson's red carpet style. ...Read the whole story

  • Banks Offer More Cash Incentives

    Banks offered more cash incentives for new savings accounts in 2012, according to Mintel Comperemedia. Forty percent of all offers for a new savings account came with an incentive, compared to 32% in 2011 and 24% in 2010. Cash incentives have been driven by the large national and regional banks, with the majority of banks now offering anywhere from $25 to $250 to new customers. ...Read the whole story

  • Q&A: Alan Batey Talks Buick, GMC

    In Detroit this month, General Motors showed Buick's new compact crossover, the Encore and the GMC Sierra and Chevrolet Silverado pickup trucks. Cross-town competitor Ford has its hands full with just two brands. With GMC and Buick, General Motors has four. ...Read the whole story

Around The Net

Citizen Coke And The Sugar Cane

I was watching Rachel Maddow last night when the new-ish corporate commercial for Coke, called "Coming Together," came on the screen. ...More

  • Help Brands Score This Super Bowl: 5 Trends

    The Super Bowl is the high point of the football season and traditionally the most popular time for advertising. Here are six tips to help brands connect with NFL fans across the country. ...More