Marketing Daily Issues for February 2013
- Marketing Daily - Thursday, Feb. 28, 2013
- In The Cart: The First Lady, Wal-Mart, Sugar by Thom Forbes
- Jagermeister In Social Responsibility Campaign by Karlene Lukovitz
- 'Indie Women': Most Powerful, Unheard-of Demo by Karl Greenberg
- Consumer Perception Of Carnival At All-Time Low by Tanya Irwin
- Despite Great Ads, JCPenney A 'Total Train Wreck' by Sarah Mahoney
- Ford Launches Chapter 2 Of C-MAX Campaign by Karl Greenberg
- Lowe's Extends Partnership With Hendrick Motorsports
- Interest In Sponsorship Up Globally
- Q&A: State Farm On Sports Sponsorships by Karl Greenberg
- 7-Eleven Closing In On 50,000 by Karl Greenberg
- The 2013 OnMedia 100 Top Companies by Karl Greenberg
- 'Consumer Reports' Names Top Picks by Karl Greenberg
- Branding On MLS Jerseys by Karl Greenberg
- Converse Burns Rubber At SXSW by Karl Greenberg
- Why Game Shows Won't Replace Panels Commentary by Drew Neisser
- Marketing Daily - Wednesday, Feb. 27, 2013
- Home Sales Gain But Gloom Lingers by Thom Forbes
- New Velveeta Campaign Evolves 'Liquid Gold' Theme by Karlene Lukovitz
- Why CMOs Fail: 60% Blame The Company by Sarah Mahoney
- GM Bets The Telematics Farm: Onboard 4G LTE Worldwide by Karl Greenberg
- Video Streaming Growing In U.S., Europe by Aaron Baar
- Lexus Moves Into Movies With Weinstein Company by Karl Greenberg
- Airlines Have Room To Improve Online by Tanya Irwin
- On Strong Results, Macy's Will Intensify Digital Efforts
- Ford First With Spotify
- Google Nixes Bricks And Mortar by Karl Greenberg
- Emirates Emblematic Of Middle East Sports Sponsorships by Karl Greenberg
- How Twitter And Facebook Focus On Marketers by Karl Greenberg
- PayPal Co-Founder Launches Affirm by Karl Greenberg
- L'Oreal Brand Site Goes Ecommerce by Karl Greenberg
- Rolls-Royce Teases New Wraith by Karl Greenberg
- Making Social Matter Commentary by Jason Hoch
- Four Big Data Misconceptions Commentary by David Booth
- Marketing Daily - Tuesday, Feb. 26, 2013
- Whither Nook If Riggio Buys B&N? by Thom Forbes
- Hooters Launches New Branding Campaign by Karlene Lukovitz
- Shoppers Still Get Dealership Jitters by Karl Greenberg
- Sony Bets Big On Xperia by Aaron Baar
- February Looking Good For Vehicle Sales by Karl Greenberg
- Sheba Cat Food Embraces Sustainability by Tanya Irwin
- E-Commerce Satisfaction Rises; Amazon Losing Edge by Sarah Mahoney
- Ikea Defends Its U.S. Meatballs
- Regal Offers 'Idol' Trip
- The Legal Implications Of Sponsorship Commentary by Ken Beaulieu
- Marketing Daily - Monday, Feb. 25, 2013
- Paul McIlhenny, 68, Spiced Up Tabasco Branding by Thom Forbes
- Vehicle Purchase Doesn't 'End' With Purchase by Karl Greenberg
- Mobile's Retail Power Comes From ... The Couch? by Sarah Mahoney
- Samuel Adams To Launch Boston Lager In Cans by Tanya Irwin
- Report: Key Health/Wellness Trends And Ingredients by Karlene Lukovitz
- Goodyear, NASCAR Partnership Burns Rubber In Daytona by Karl Greenberg
- Smart TV Growth Is Set To Explode by Aaron Baar
- Greenies, Banfield, PetSmart Join For Event by Tanya Irwin
- Barnes & Noble Eyes Licensing Of Content by Karl Greenberg
- 'Cinderella' Making Magic by Karl Greenberg
- Beckham Puts On Pants For Sainsbury's by Karl Greenberg
- Mega-Rich Chinese Redefine 'Premium' by Karl Greenberg
- Q&A: How Under Armour, NFL Work Together by Karl Greenberg
- NFL Hires Marketing Vet Brody For Sponsorship, Sales by Karl Greenberg
- Coca-Cola Increases Its Stake In Innocent To 100% by Karl Greenberg
- No Swimsuit Issue, But 'Forbes' Still Has A Buxom Model Commentary by Bob Garfield
- Rethinking Your Operational Blueprint Commentary by Chris Vaughan
- Marketing Daily - Friday, Feb. 22, 2013
- Another Heavy Dose Of Fat, Sugar And Salt by Thom Forbes
- No-'DUM': T-Mobile Offers New Prepaid Brand by Aaron Baar
- Recession's Permanent Change: Breadwinning Wives by Sarah Mahoney
- SodaStream, Applebee's Top Most Innovative Food List by Karlene Lukovitz
- Hyundai Has Big Voice In Big Place With Oscars by Karl Greenberg
- Gold Uses Real Imagery In Campaign by Tanya Irwin
- Nike Acts Quickly On Pistorius by Karl Greenberg
- Walmart Sales Slow; Profits Rise
- QSR Fazoli's Launches Retail Heat-And-Serve Line
- Pirate's Booty Partners With Disney
- Peanut Processors Indicted Over Salmonella Outbreak
- Comcast Brings Back 'Dish Heads'
- Daimler's Zetsche Gets Thumbs Up by Karl Greenberg
- Top 20 Growth Chains by Karl Greenberg
- Google Partners With Asian Pop Stars by Karl Greenberg
- Did Marissa Mayer Make A Mistake At Yahoo? by Karl Greenberg
- Google Stores Make Sense by Karl Greenberg
- Ikea Takes Aim At Red Tape by Karl Greenberg
- The Journey To Customer Experience Maturity Commentary by Bruce Temkin
- Marketing Daily - Thursday, Feb. 21, 2013
- Sony Puts Its Game Face On by Thom Forbes
- Forrester: Marketers Should Talk Less, Design More by Sarah Mahoney
- Alamo Targets Broader Audience by Tanya Irwin
- Mercedes To Build CLA-Coupe Intrigue Through Launch by Karl Greenberg
- More Latinos See Themselves As Bicultural by Karl Greenberg
- Maker's Mark: Out Of The Fire, But... by Karlene Lukovitz
- Affluents Plan To Cut Spending
- Harley-Davidson, Best Western Extend Partnership
- Zip Car Taps Campbell-Ewald As AOR
- BAA Names New Chairman, Vice Chairman
- Narci-Sisterhood Is Powerful Commentary by Barbara Lippert
- Your Customers Are Your Brand Experience Commentary by Ingrid Froelich
- Marketing Daily - Wednesday, Feb. 20, 2013
- Marketing Makes Strange Bedfellows by Thom Forbes
- Zulily Breaks First TV Campaign by Sarah Mahoney
- Ford Puts Social At Center Of Fiesta Movement Program by Karl Greenberg
- Honey Maid Site, TV Spots Spotlight Kids' Creativity by Karlene Lukovitz
- Market Saturation Impedes Sales In Category by Aaron Baar
- New Milk Board Campaign: The Natural Rozerem by Karl Greenberg
- Jo-Ann Stores Expands CMO Role
- Barbie's New Digs: 20 Lbs. Of Glitter, 100 Gallons Pink Paint
- NASCAR Set To Launch First Integrated Campaign
- Lionsgate Taps Mindshare
- Microsoft Drops Hotmail For Outlook.com
- Sam Adams Launching Boston Lager In Cans
- Grey Poupon Updates Classic Spot For Oscars
- Best Buy's Marketing Chief Says We Need HTC by Karl Greenberg
- First Burger King, Now Jeep? by Karl Greenberg
- Brilliant Or Gross? McDonald's Woos Bavarian Tastes by Karl Greenberg
- Best Buy Kills Showrooming by Karl Greenberg
- Dell, Going Private, Beats Street by Karl Greenberg
- NHL Goes Social To Restart Fan Passion by Karl Greenberg
- Facebook's Graph Search Ignites Race To Go Local Commentary by Jamie Tedford
- Non-Responders: Before You Cut Commentary by John Giaquinto
- Marketing Daily - Tuesday, Feb. 19, 2013
- Jerry Buss, 80, Brought 'Showtime' To Hoops by Thom Forbes
- Poland Spring: Media Exposure Vs. Buzz, Awareness by Karlene Lukovitz
- Social Interactions Affect Brand Perception by Aaron Baar
- Hilton, Marriott, Four Seasons: Most 'Relevant' Brands by Tanya Irwin
- GE Social Campaign A Shout-Out For Inventions by Karl Greenberg
- Luxe Brands Still Lag In Mobile by Mark Walsh
- Florida Reports Record Tourism
- How Culture Makes Zappos Tick by Karl Greenberg
- In Retail, Demand-side Platforms Top Ad Networks In Q4 by Karl Greenberg
- Chinese Auto Startup Qoros To Surface In Geneva by Karl Greenberg
- Social Media Fuels 'Fast & Furious 6' by Karl Greenberg
- Hmm, Buy A Car Or Have Appendix Removed With Corkscrew...? by Karl Greenberg
- China Is Biggest IOS And Android Market by Karl Greenberg
- BlackBerry Reportedly Mulling Korea Exit by Karl Greenberg
- Omnichannel Loyalty Outlook For 2013 Commentary by Michael Hemsey
- Marketing Daily - Monday, Feb. 18, 2013
- Can Carnival Weather The PR Storm? by Thom Forbes
- Panera Bread Aims For Social 'Food Chain Reaction' by Karlene Lukovitz
- Tablet, Smartphone Owners Make Better Moviegoers by Aaron Baar
- BBVA Compass Launches NBA-Themed Online Banking by Karl Greenberg
- Reebok: Huge New Campaign Touts Healthy Lifestyle by Karl Greenberg
- Sergeant's Enlists Actress For Pet Health Effort by Tanya Irwin
- Buffett, 3G Capital To Buy H.J. Heinz
- Kraft Foods' 2012 Ad Spending Was Up 20%+
- Target, Mindless Behavior Crowdsourcing Lyrics
- Guns, New Format Push Cabela's To Record Quarter
- The North Face, Vans Drive Record Quarter For VF
- Honda's Back 'Atcha On Valentine's Day
- Angry Birds Make Brand Move by Karl Greenberg
- Adidas' Stamminger Talks Innovation by Karl Greenberg
- Lindsey Vonn On Marketing Run Despite Knee Surgery by Karl Greenberg
- Henry Ford's Great-Granddaughter Shifts Roles by Karl Greenberg
- Restaurants Offer Different Take On Lent by Karl Greenberg
- Outside U.S., Other Names For Major Brands by Karl Greenberg
- Scientology Commercial: The Creative Director's Cut Commentary by Bob Garfield
- Marketing Jobs: Why Location Matters Commentary by Katja Wald
- Marketing Daily - Friday, Feb. 15, 2013
- Buffet Adds Some Relish To His Brands by Thom Forbes
- BlackBerry Is Showing Signs Of Life by Aaron Baar
- Golf Shoe, Apparel Brand FootJoy Launches Campaign by Karl Greenberg
- Best Western Focuses On People, Not Perks by Tanya Irwin
- Survey Probes People's Food-Site Engagement by Karlene Lukovitz
- Scion's Murtha: Focus Shifts But Not Identity by Karl Greenberg
- Dealers Must Adapt To Mobile Millennials by Karl Greenberg
- Turn Taps Murphy In Advisory Role
- T-Mobile Sponsors Latin Awards Show
- Bringing Beer To Life Commentary by Ken Beaulieu
- Think Like The Competition Commentary by Laura Patterson
