June 3 - 6, 2024
Monday, February 4, 2013
Top of The News
So, how many of you just figured that there was some connection between the Cracker Barrel cheeses in the dairy section of the supermarket and the Cracker Barrel country stores … Read the whole story
RESEARCHThe results of the new 2013 Brand Keys Customer Loyalty Engagement Index, now in its 17th year, dramatically demonstrate just how difficult it has … Read the whole story
SUPER BOWLWith broadcasters forced to make football small talk for 34 minutes during the power outage, brands flexed their social strength and took to the … Read the whole story
RESTAURANTSLike most Subway ads and promotions in recent years, the spot features athletes who are Subway fans -- in this case congratulating Jared Fogle … Read the whole story
ELECTRONICSMore than half of Youth Millennials said they have influence over their parents' consumer electronics purchases, and 41% give advice to their friends and … Read the whole story
RESEARCHThe ANA says Marketing2020 will derive strategic frameworks and guidelines from surveys of CMOs in Latin America, Europe, and Asia. It offers ideas on … Read the whole story
TOURISMExperience Kissimmee, the tourism marketing arm of Osceola County, Fla., is launching an online contest. The grand prize winner in "Decade of Kissimmee Memories" … Read the whole story
AUTOMOTIVEThe numbers are coming in, and it looks like as predicted, January is a banner month for auto sales, with automakers posting Usain Bolt-like … Read the whole story
FOODThe spot's introducer says: "Congratulations, San Francisco -- you might not be getting a trophy, but you will be getting a cup ... of … Read the whole story
- COMMENTARY
If Super Bowl XLVII demonstrated anything, it is the dire need for signal-flag-wavers. In the creative bunker, where agency and client huff one another's … Read the whole story
- COMMENTARY
As we witness this perfect storm of more intuitive search, rich augmented brand experience and ubiquitous purchase points such as this smart innovation, never … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Christina Nevoso - Bayer Consumer Health, Senior Marketing Lead, Brand Building & Marketing Excellence
Leonard Brody - Caravan, Executive Director, Co-Founder
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