Monday, February 4, 2013
  • Brand Engagement: More Powerful But Rarer Than Ever

    The results of the new 2013 Brand Keys Customer Loyalty Engagement Index, now in its 17th year, dramatically demonstrate just how difficult it has become for brands to achieve the meaningful engagement that drives loyalty and differentiates them from competitors. ...Read the whole story

  • Long, Strange Social Bowl: Dodge Ram, Tide Dominate

    With broadcasters forced to make football small talk for 34 minutes during the power outage, brands flexed their social strength and took to the Twittersphere. Among the three fastest "newsjackers," reports bloggers at Marketing Land, were Oreo, Walgreens and Audi. ...Read the whole story

  • Subway's Tony Pace On The Super Bowl, 2013 Strategy

    Like most Subway ads and promotions in recent years, the spot features athletes who are Subway fans -- in this case congratulating Jared Fogle on having kept his weight off for so long. The overt sell message is limited to a brief mention of Subway Fresh Fit Meals at the end of the spot. ...Read the whole story

  • Young Millennials Influence Family, Friends' Purchases

    More than half of Youth Millennials said they have influence over their parents' consumer electronics purchases, and 41% give advice to their friends and other family members about what to purchase. Among Adult Millennials, only 33% gave advice to friends and family. ...Read the whole story

  • ANA Goes Global To Solve Intramural Issues

    The ANA says Marketing2020 will derive strategic frameworks and guidelines from surveys of CMOs in Latin America, Europe, and Asia. It offers ideas on how to structure marketing departments, and build capability, among other things. ...Read the whole story

  • Florida City Offers Decade Of Vacations

    Experience Kissimmee, the tourism marketing arm of Osceola County, Fla., is launching an online contest. The grand prize winner in "Decade of Kissimmee Memories" will receive 10 vacations to the Central Florida vacation destination. Five finalist videos will be posted on Experience Kissimmee's Facebook Page where the public will vote for their favorite entrant to win the grand prize. ...Read the whole story

  • January Strong, With Sales Records Broken

    The numbers are coming in, and it looks like as predicted, January is a banner month for auto sales, with automakers posting Usain Bolt-like records. Especially for the Detroit automakers. Ford posted a 22% increase versus last year; so did General Motors, and Chrysler was up 16%. ...Read the whole story

  • Jello-O Consoles 49ers' Fans With Pudding Freebies

    The spot's introducer says: "Congratulations, San Francisco -- you might not be getting a trophy, but you will be getting a cup ... of Jell-O Pudding. Because nothing masks the bitter taste of defeat like the sweet taste of Jell-O." ...Read the whole story

The Only Super Bowl Ad That Bothers To Sell?

If Super Bowl XLVII demonstrated anything, it is the dire need for signal-flag-wavers. In the creative bunker, where agency and client huff one another's fumes, judgment is obviously being distorted on a grand scale. This evening's ...More

  • The Retail To E-Tail Impact

    As we witness this perfect storm of more intuitive search, rich augmented brand experience and ubiquitous purchase points such as this smart innovation, never before will the term "brand image" have been more relevant. As the ...More