Wednesday, February 6, 2013
  • Honda Social Campaign Lets People Meet Innovators

    The program's hub allows people to tweet questions to the stars of the spot, which connected Honda's innovative technology and design with inventions, ergonomics, and industrial design and some fairly treacherous activities for which a couple of the inventions were designed. ...Read the whole story

  • J. Crew, Kohl's And Dick's Top Store Loyalty Ranking

    It takes careful devotion to brand identity to keep people coming back -- whether it's to shop online or in stores. In clothing, J. Crew lands in the top spot. "Thank you, Mrs. Obama," quips Robert Passikoff, Brand Keys' founder and president. "[It] knows how to stay stylish and affordable." ...Read the whole story

  • Nissan Taps Medalist For 'Innovation For Endurance'

    The new chapter of the campaign includes a spot shot at Nissan headquarters in Franklin, Tenn. The set was the automaker's own office space. Indeed, a major theme was how to stay in shape at work, even in the restricting cubicle environment. ...Read the whole story

  • For Epson, Valentine's Day Is About Pictures

    The company is touting its "Epson Connect" cloud-based printing technology through a social-media promotion (with the lengthy title of "Be Here, Print There" Remote Romeo Contest) that shows a young man impressing women with his ability to print photos from everywhere. ...Read the whole story

  • Arby's Launches 'Fan Of The Week' Program

    Consumers who use a dedicated app on Arby's Facebook page to upload pictures of themselves eating at an Arby's location will be entered in weekly random drawings that determine a designated Fan of the Week. Each weekly winner gets a $25 Arby's gift card. ...Read the whole story

  • Sergeant's, Steve Dale Join Forces For Contest

    Sergeant's Pet Care Products and celebrity pet enthusiast Steve Dale are joining forces for a fourth year to find a dog with a superstar smile. Dale is the spokesperson for the Sentry Petrodex Superstar Smiles Photo Contest. The contest runs through the end of February, which is National Pet Dental Month. Consumers visit Sentry's website or Facebook page to upload their dog's photo. ...Read the whole story

How To Fix (Or Avoid) Bad Targeting

As an industry, we tout better targeting, more precision and increased relevancy. Yet to do that, marketers need smart machines and a strong team behind them to determine how to accurately leverage the vast amount of ...More

  • 5 Predictions For The 'Year Of eCommerce'

    In 2013, CPG marketers will begin to take eCommerce seriously. We predict a shift in the following areas. Affordable same-day delivery will drive shopper participation, Amazon will be in the shopper marketing conversation, and resource reallocations ...More