Monday, February 18, 2013
  • Panera Bread Aims For Social 'Food Chain Reaction'

    The overall "Live Consciously" campaign eschews a typical focus on products, instead aiming to articulate Panera's "purpose-driven" brand philosophy, including how it does business, the kinds of cultural values it wants to reflect, and the impact it wants to have on society. ...Read the whole story

  • Tablet, Smartphone Owners Make Better Moviegoers

    Although social networks' influence increased among moviegoers between the ages of 35 and 44, it declined among those between 18 and 24. (The younger set, however, is more likely to text, tweet or post right after seeing a movie than the average moviegoer -- 51% vs. 35%). ...Read the whole story

  • BBVA Compass Launches NBA-Themed Online Banking

    Official Bank of the NBA BBVA Compass (and NBA sponsor since 2010) is launching an NBA-branded online account called NBA Banking, part of a strategy to expand beyond the smiling states, and also promote its new integrated online banking system. ...Read the whole story

  • Reebok: Huge New Campaign Touts Healthy Lifestyle

    "We're not featuring the aspirational actions of today's superstar millionaires in this campaign; we're celebrating individuals who find purpose by pursuing their passions," he said. "We believe that everyone has the potential to transform their lives through fitness and creativity." ...Read the whole story

  • Sergeant's Enlists Actress For Pet Health Effort

    The emBARK on Pet Health campaign asks pet owners to take a simple pledge on its Web site to become more mindful of their pet's ongoing needs. Each pledge will trigger the donation of a Sergeant's Pet Health Kit which will be sent to an animal shelter. ...Read the whole story

Scientology Commercial: The Creative Director's Cut

You're young, you're old, you're powerful beyond measure, and you have a lot of cash -- and the fuel of that power is not magic or mysticism but knowledge: the things you see, the things you ...More

  • Marketing Jobs: Why Location Matters

    There is a growing market for marketers to make a living in cities like Indianapolis, St. Louis, Dallas and even Austin. In addition to a lower cost of living, smaller markets have other advantages to offer ...More