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• restaurants Panera Bread Aims For Social 'Food Chain Reaction' by Karlene Lukovitz

  The overall "Live Consciously" campaign eschews a typical focus on products, instead aiming to articulate Panera's "purpose-driven" brand philosophy, including how it does business, the kinds of cultural values it wants to reflect, and the impact it wants to have on society. ...Read the whole story

• entertainment Tablet, Smartphone Owners Make Better Moviegoers by Aaron Baar

  Although social networks' influence increased among moviegoers between the ages of 35 and 44, it declined among those between 18 and 24. (The younger set, however, is more likely to text, tweet or post right after seeing a movie than the average moviegoer -- 51% vs. 35%). ...Read the whole story

• sports BBVA Compass Launches NBA-Themed Online Banking by Karl Greenberg

  Official Bank of the NBA BBVA Compass (and NBA sponsor since 2010) is launching an NBA-branded online account called NBA Banking, part of a strategy to expand beyond the smiling states, and also promote its new integrated online banking system. ...Read the whole story

• apparel Reebok: Huge New Campaign Touts Healthy Lifestyle by Karl Greenberg

  "We're not featuring the aspirational actions of today's superstar millionaires in this campaign; we're celebrating individuals who find purpose by pursuing their passions," he said. "We believe that everyone has the potential to transform their lives through fitness and creativity." ...Read the whole story

• pets Sergeant's Enlists Actress For Pet Health Effort by Tanya Irwin

  The emBARK on Pet Health campaign asks pet owners to take a simple pledge on its Web site to become more mindful of their pet's ongoing needs. Each pledge will trigger the donation of a Sergeant's Pet Health Kit which will be sent to an animal shelter. ...Read the whole story

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• Scientology Commercial: The Creative Director's Cut by Bob Garfield

  You're young, you're old, you're powerful beyond measure, and you have a lot of cash -- and the fuel of that power is not magic ... ...More

insight Marketing Jobs: Why Location Matters by Katja Wald

There is a growing market for marketers to make a living in cities like Indianapolis, St. Louis, Dallas and even Austin. In addition to a ... ...More