Thursday, February 21, 2013
  • Forrester: Marketers Should Talk Less, Design More

    While overwhelming consumers with chatter is already a problem, with 53% of online adults already saying they're annoyed by the amount of advertising they see and 37% saying that they would rather not be contacted frequently by brands, marketer blabbing is about to explode. ...Read the whole story

  • Alamo Targets Broader Audience

    Enterprise Holdings' Alamo Rent A Car is introducing the new Web-based Alamo Deal Retriever on its Web site to help consumers find Alamo's best possible deal. A campaign to support the service "represents an investment in reaching a broader audience and raising awareness with consumers planning their next vacation," Alamo Brand Publicity Manager Meghan Maguire tells Marketing Daily. ...Read the whole story

  • Mercedes To Build CLA-Coupe Intrigue Through Launch

    President/CEO Steve Cannon says that going forward this year, social media and digital will play a major role in Mercedes' efforts to transform the big spike in CLA interest it got from the game into a growth curve leading all the way up to the car's September launch. ...Read the whole story

  • More Latinos See Themselves As Bicultural

    With more than half the population of many U.S. cities who are multicultural and Hispanics comprising more and more of the U.S. population, when does it become redundant to execute marketing strategy that is directed to a general market and a Latino market perceived to be homogenous? ...Read the whole story

  • Maker's Mark: Out Of The Fire, But...

    BusinessInsider observed that "while a tiny flub can be blown up tenfold because someone notices it on Twitter, Maker's Mark's response shows that, if well utilized, the very same tools can be used to help haters regain company faith." ...Read the whole story

  • Affluents Plan To Cut Spending

    The latest reading of Unity Marketing's Luxury Tracking Survey shows that despite surging financial markets, well-heeled consumers are worried about the economy, and plan to rein in their spending in the coming months. The Stevens, Pa.-based company, which specializes in affluent shoppers, says only 23% of the high net worth shoppers it polls quarterly intend to spend more on luxury goods and services in the year ahead. And 28% expect their spending to decline, compared with just 18% who expressed that sentiment in the prior quarter. And 22% predict their own finances will be worse in the next year, the ... ...Read the whole story

  • Harley-Davidson, Best Western Extend Partnership

    Best Western International and Harley-Davidson Motor Company are extending their seven-year-old partnership for an additional three years, and Best Western is taking its motorcycle-friendly policy global. ...Read the whole story

  • Zip Car Taps Campbell-Ewald As AOR

    The Detroit Office ofCampbell Ewaldhas been selected as brand strategy and creative partner for car sharing companyZipcar, Inc.following a competitive review.The scope of work includes global brand strategy and campaign creative. Spend is not being disclosed. ...Read the whole story

  • BAA Names New Chairman, Vice Chairman
Narci-Sisterhood Is Powerful

Right up front, one of the problems with Beyonce's HBO documentary "Life is but a Dream" is that it's called a documentary. Because no matter how compelling a public figure and glam superstar you are, talking ...More

  • Your Customers Are Your Brand Experience

    Brand experience -- your customers' perceptions of their interaction with you -- builds or breaks your brand reputation, equity and loyalty. Real-time data and past purchase behavior provided by customers allows organizations to answer the crucial ...More