Marketing Daily
Thursday, February 21, 2013

Top of The News

Sony Puts Its Game Face On
by Thom Forbes

Sony revealed a lot about the state of the videogame industry yesterday without actually showing its forthcoming PlayStation 4, which it seems to expect to be ready for this holiday … Read the whole story

  • RESEARCH
    Forrester: Marketers Should Talk Less, Design More
    by Sarah Mahoney

    While overwhelming consumers with chatter is already a problem, with 53% of online adults already saying they're annoyed by the amount of advertising they … Read the whole story

  • TOURISM
    Alamo Targets Broader Audience
    by Tanya Gazdik

    Enterprise Holdings' Alamo Rent A Car is introducing the new Web-based Alamo Deal Retriever on its Web site to help consumers find Alamo's best … Read the whole story

  • AUTOMOTIVE
    Mercedes To Build CLA-Coupe Intrigue Through Launch
    by Karl Greenberg

    President/CEO Steve Cannon says that going forward this year, social media and digital will play a major role in Mercedes' efforts to transform the … Read the whole story

  • RESEARCH
    More Latinos See Themselves As Bicultural
    by Karl Greenberg

    With more than half the population of many U.S. cities who are multicultural and Hispanics comprising more and more of the U.S. population, when … Read the whole story

  • BEVERAGES
    Maker's Mark: Out Of The Fire, But...
    by Karlene Lukovitz

    BusinessInsider observed that "while a tiny flub can be blown up tenfold because someone notices it on Twitter, Maker's Mark's response shows that, if … Read the whole story

  • COMMENTARY
    Narci-Sisterhood Is Powerful
    by

    Right up front, one of the problems with Beyonce's HBO documentary "Life is but a Dream" is that it's called a documentary. Because no … Read the whole story

  • COMMENTARY
    Your Customers Are Your Brand Experience
    by Ingrid Froelich

    Brand experience -- your customers' perceptions of their interaction with you -- builds or breaks your brand reputation, equity and loyalty. Real-time data and … Read the whole story