Marketing Daily
Thursday, February 21, 2013
  • Forrester: Marketers Should Talk Less, Design More

    While overwhelming consumers with chatter is already a problem, with 53% of online adults already saying they're annoyed by the amount of advertising they ... Read the whole story

  • Alamo Targets Broader Audience

    Enterprise Holdings' Alamo Rent A Car is introducing the new Web-based Alamo Deal Retriever on its Web site to help consumers find Alamo's best ... Read the whole story

  • Mercedes To Build CLA-Coupe Intrigue Through Launch

    President/CEO Steve Cannon says that going forward this year, social media and digital will play a major role in Mercedes' efforts to transform the ... Read the whole story

  • More Latinos See Themselves As Bicultural

    With more than half the population of many U.S. cities who are multicultural and Hispanics comprising more and more of the U.S. population, when ... Read the whole story

  • Maker's Mark: Out Of The Fire, But...

    BusinessInsider observed that "while a tiny flub can be blown up tenfold because someone notices it on Twitter, Maker's Mark's response shows that, if ... Read the whole story

  • Narci-Sisterhood Is Powerful

    Right up front, one of the problems with Beyonce's HBO documentary "Life is but a Dream" is that it's called a documentary. Because no ... Read the whole story

  • Your Customers Are Your Brand Experience

    Brand experience -- your customers' perceptions of their interaction with you -- builds or breaks your brand reputation, equity and loyalty. Real-time data and ... Read the whole story