Wednesday, February 27, 2013
  • New Velveeta Campaign Evolves 'Liquid Gold' Theme

    In the latest manifestation of the newly independent Kraft Food Group's increased marketing investment and edgier campaigns for its classic brands, Velveeta is targeting "traditional" moms with a new, tongue-in-cheek campaign tag-lined "Liquid gold diggers love liquid gold." ...Read the whole story

  • Why CMOs Fail: 60% Blame The Company

    It's no news that CMOs are among the most oft-booted execs. And a new survey from recruiter Korn/Ferry reports that most marketing insiders say when CMOs fail, the fault isn't with the individual, but with companies that aren't as open to change as they think they are. ...Read the whole story

  • GM Bets The Telematics Farm: Onboard 4G LTE Worldwide

    The company says most 2015 model Chevrolet, Buick, GMC and Cadillac models in the United States and Canada will get the service via AT&T, and that worldwide carrier and supplier relationships in coming months will put the service in brands like Opel and Vauxhall. ...Read the whole story

  • Video Streaming Growing In U.S., Europe

    According to a survey by digital entertainment company Rovi, people in Italy, Spain and the U.S. had the highest streaming frequencies -- with 73%, 71% and 66% of consumers, respectively, streaming videos to their tablets two to three times a week or more. ...Read the whole story

  • Lexus Moves Into Movies With Weinstein Company

    Lexus and the Weinstein Company held a pre-Oscars preview party showing two of the Lexus Short Films: U.S. director Justin Tipping's "Swimming in Air" and Spanish director Cristina Molino's "Beyond Memories." The event was held at the Directors' Guild of America. ...Read the whole story

  • Airlines Have Room To Improve Online

    Airlines can improve their conversion from clicks by as much as 25% by better matching landing pages to different types of trip profiles, according to a study. The study was conducted on behalf of multiple airline partners who advertise through Intent Media's Ads for Travel platform. ...Read the whole story

  • On Strong Results, Macy's Will Intensify Digital Efforts

    Macy's, posting better-than-expected sales for its fourth quarter, raised its forecast for the year ahead, and says it will intensify its omnichannel strategy. Net sales for the quarter were $9.35 billion, while net income slipped 2% to $730 million. Adding more than $1 billion in sales for the year, the Cincinnati-based retailer says "we continue to see significant upside opportunity ahead in those strategies that have worked so well since we reorganized the company in 2009," adding that it will "sharpen" its localized merchandise assortments and marketing, and step up its omnichannel strategies. The company also has high hopes for ... ...Read the whole story

  • Ford First With Spotify

    The company says Spotify's built-in social sharing capabilities work in cars. When the Spotify app is connected and running, if a friend sends a track, album, artist or playlist to your inbox, the car will read it aloud. ...Read the whole story

Making Social Matter

Broadcast networks and programs cannot simply put out one-way programming anymore and expect success. Programming has become one element of an aligned, multichannel, multiplatform content stream. People are not compelled to just listen or watch anymore; ...More

  • Four Big Data Misconceptions

    Big data is quickly becoming a bigger buzzword in 2013, yet marketers may be left wondering exactly what it is and how it can be used. Although we are collecting more data than ever before, pulling ...More