Home Sales Gain But Gloom Lingers by Thom Forbes

You'd be forgiven if, after glancing at the business page headlines this morning, you are left wondering what's up, besides home sales, because everything feels like it's down but nobody wants to believe it. ...Read the whole story

  • food New Velveeta Campaign Evolves 'Liquid Gold' Theme by Karlene Lukovitz

    In the latest manifestation of the newly independent Kraft Food Group's increased marketing investment and edgier campaigns for its classic brands, Velveeta is targeting "traditional" moms with a new, tongue-in-cheek campaign tag-lined "Liquid gold diggers love liquid gold." ...Read the whole story

  • research Why CMOs Fail: 60% Blame The Company by Sarah Mahoney

    It's no news that CMOs are among the most oft-booted execs. And a new survey from recruiter Korn/Ferry reports that most marketing insiders say when CMOs fail, the fault isn't with the individual, but with companies that aren't as open to change as they think they are. ...Read the whole story

  • automotive GM Bets The Telematics Farm: Onboard 4G LTE Worldwide by Karl Greenberg

    The company says most 2015 model Chevrolet, Buick, GMC and Cadillac models in the United States and Canada will get the service via AT&T, and that worldwide carrier and supplier relationships in coming months will put the service in brands like Opel and Vauxhall. ...Read the whole story

  • electronics Video Streaming Growing In U.S., Europe by Aaron Baar

    According to a survey by digital entertainment company Rovi, people in Italy, Spain and the U.S. had the highest streaming frequencies -- with 73%, 71% and 66% of consumers, respectively, streaming videos to their tablets two to three times a week or more. ...Read the whole story

  • automotive Lexus Moves Into Movies With Weinstein Company by Karl Greenberg

    Lexus and the Weinstein Company held a pre-Oscars preview party showing two of the Lexus Short Films: U.S. director Justin Tipping's "Swimming in Air" and Spanish director Cristina Molino's "Beyond Memories." The event was held at the Directors' Guild of America. ...Read the whole story

  • airlines Airlines Have Room To Improve Online by Tanya Irwin

    Airlines can improve their conversion from clicks by as much as 25% by better matching landing pages to different types of trip profiles, according to a study. The study was conducted on behalf of multiple airline partners who advertise through Intent Media's Ads for Travel platform. ...Read the whole story

  • insight Making Social Matter by Jason Hoch

    Broadcast networks and programs cannot simply put out one-way programming anymore and expect success. Programming has become one element of an aligned, multichannel, multiplatform content ... ...More

insight Four Big Data Misconceptions by David Booth

Big data is quickly becoming a bigger buzzword in 2013, yet marketers may be left wondering exactly what it is and how it can be ... ...More

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