• Jagermeister In Social Responsibility Campaign

    Jagermeister -- America's #1-selling imported liqueur -- partnered with Hall of Fame boxing trainer Freddie Roach to challenge consumers to share stories of how they demonstrate "The Jager Code "of having "A Brother in your Corner" when drinking responsibly. ...Read the whole story

  • 'Indie Women': Most Powerful, Unheard-of Demo

    The population of so-called "Indie Women" -- 27 or older, not married, not living with a partner and without kids in tow -- constitutes a third of all women, and wields a disproportionate purse power, and it's growing fast. ...Read the whole story

  • Consumer Perception Of Carnival At All-Time Low

    It may be some time before Carnival Cruise Lines' image recovers from its recent nosedive due to its "Triumph" ship's disastrous voyage, but it's not impossible, says YouGov BrandIndex's Ted Marzilli. The company has experienced one of the steepest drops in consumer perception. ...Read the whole story

  • Despite Great Ads, JCPenney A 'Total Train Wreck'

    Despite an alluring new ad campaign, launched during the Oscars and prepared under no less a luminary than consultant Sergio Zyman, "the company is utterly destabilized," Howard Davidowitz, chairman of Davidowitz & Associates, a company specializing in retail. ...Read the whole story

  • Ford Launches Chapter 2 Of C-MAX Campaign

    In addition to rolling out the redesigned Fusion and Fusion hybrids last year, the company also introduced a new hybrid nameplate, C-MAX. The campaign, which launched last fall, used the "La Linea" hand-drawn line character from the '70's and '80's. ...Read the whole story

  • Why Game Shows Won't Replace Panels

    Rather than moderate a typical panel, I elected to host a game show. So why not hit the audience with a little Jeopardy/Match Game/You Bet ... ...More

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