Marketing Daily
Thursday, February 28, 2013
  • Jagermeister In Social Responsibility Campaign

    Jagermeister -- America's #1-selling imported liqueur -- partnered with Hall of Fame boxing trainer Freddie Roach to challenge consumers to share stories of how ... Read the whole story

  • 'Indie Women': Most Powerful, Unheard-of Demo

    The population of so-called "Indie Women" -- 27 or older, not married, not living with a partner and without kids in tow -- constitutes ... Read the whole story

  • Consumer Perception Of Carnival At All-Time Low

    It may be some time before Carnival Cruise Lines' image recovers from its recent nosedive due to its "Triumph" ship's disastrous voyage, but it's ... Read the whole story

  • Despite Great Ads, JCPenney A 'Total Train Wreck'

    Despite an alluring new ad campaign, launched during the Oscars and prepared under no less a luminary than consultant Sergio Zyman, "the company is ... Read the whole story

  • Ford Launches Chapter 2 Of C-MAX Campaign

    In addition to rolling out the redesigned Fusion and Fusion hybrids last year, the company also introduced a new hybrid nameplate, C-MAX. The campaign, ... Read the whole story

  • Why Game Shows Won't Replace Panels

    Rather than moderate a typical panel, I elected to host a game show. So why not hit the audience with a little Jeopardy/Match Game/You ... Read the whole story